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Lifestyle marketplace Society6 is upping the ante with a striking brand and web design refresh, elevating its look and customer experience.
Made together with design service agency Pattern, Society6's redesign aims to address common pain points in its shopping experience with streamlined solutions.
By infusing more inspirational designs and trends throughout its website, the marketplace hopes to provide customers with proper guidance to help them build their dream spaces.
Additionally, Society6 is also making it easier for users to discover new designs and artists through a seamless and tailored customer experience made in partnership with Shopify.
The updates include:
- Shoppable images and learning content
- Dedicated features of Society6 Artists, which includes an elevated "Artist Shops" section
- Improved navigation
- Enhanced product filtering and search options
- Streamlined and simplified product pages
- A smooth checkout experience
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On top of the brand and website refresh, Society6 will also be adding new duvet and sheet sets to its bedding category just in time for the Holiday season.
These sets feature 16 unique designs helmed by four artists, blending style, quality, and affordability.
Overall, the refreshed brand identity marks a new era for Society6, championing artists and self-expression while offering customers a unique shopping experience.
A New Era for Society6
Society6 VP of Marketing Samantha Dossa shared with DesignRush her thoughts about the campaign:
"Our site redesign is more than just a fresh coat of paint — it's a complete reimagining of how we connect with our customer. We've woven the Society6 lens of creativity and inspiration into every pixel and marketing touchpoint, ensuring that each customer's journey can be as unique as the art they discover.
By amplifying the voices of our talented artists and streamlining the path from inspiration to purchase, we've created a digital space that truly reflects the vibrant, dynamic nature of Society6."
Society6 CEO Julie Matrat also shared her thoughts behind the redesign and re-platform, which she believes represent a "pivotal moment in Society6's evolution."
"I am incredibly proud of our team’s innovative work and enthusiastic about how these changes will enhance our current customers’ experience while introducing Society6 Artists to new audiences," Matrat concluded.
No matter how big a business may be, a brand refresh is an essential strategy that realigns goals or enhances customer experience to continue to attract new consumers and build loyalty.
Earlier this year, Uber also introduced a brand-new tagline and sonic identity through its "On Our Way" campaign.
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