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Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
  • Trending Brand News
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Rearview of a McLaren depicting the brand's new wordmark.
Brands

McLaren Sports a New Wordmark for Its $675 Million Expansion

Kendall Jenner wearing her Beats 360
Creative

Kendall Jenner Fills a Cafe With Herself for Beats 360's Launch

Dexter Carr, Gabi Barra, and Dario Boatner with DJ Caleb Calloway drinking BACARDÍ in a club.
Marketing

BACARDÍ Pours 4 Cocktails and Best Dance Film at the MTV VMAs

Vintage Chevy cars lined up inside a garage
Creative

Chevrolet Hands Brand Story Back to Drivers With 'You Make It a Chevy'

A man and his "SUBconscious" talking to him
Brands

Subway Puts Will Arnett in Your Head to Win Value-Weary Diners

A woman biting into a Quest Nutrition protein bar
Creative

Quest Nutrition Crowns Its 'Performance Maxxers' in 5 New Films

Alan Cumming and The Bitter Nine group photo with Campari drinks.
Marketing

Campari Stirs $15 Rebate Into Alan Cumming and 'The Bitter Nine'

Latest Brands News & Trends

  • K-Pop singer Karina in different frames of Converse's controversial advert depicting imagery of the KKK and lynching.
    Brands
    Public Relations

    Converse Approved an Ad No One Vetted Against U.S. History

    By Ru Reid  |  1 day ago  |  4 min read
  • The "Terrors of the Tailgate" campaign banner
    Marketing
    Brands

    Garage Beer's Jason Kelce Monster Cards Sold Out in 24 Hours

    By Roberto Orosa  |  1 day ago  |  3 min read
  • Kylian Mbappé resting his arm on a sowing machine
    Brands
    Marketing

    On Enters Football With Kylian Mbappé as Its Product Co-Creator

    By Roberto Orosa  |  1 day ago  |  3 min read
  • A woman eating a Carl's Jr. buger inside a colosseum
    Brands
    Creative

    Carl's Jr. Crowns Its 'Angus Maximus' the $1.05-per-Ounce Champ

    By Roberto Orosa  |  1 day ago  |  3 min read
  • Ryan Reynolds and Rob Mac behind a tree
    Brands
    Creative

    Firefox Taps Rob Mac, Ryan Reynolds to Keep 'Moles' Out of Data

    By Roberto Orosa  |  1 day ago  |  3 min read
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  • Louis Vuitton Shed $24.5 Billion in Brand Value Before LVMH Sank

    Louis Vuitton Shed $24.5 Billion in Brand Value Before LVMH Sank

  • Converse Approved an Ad No One Vetted Against U.S. History

    Converse Approved an Ad No One Vetted Against U.S. History

  • Kathryn Hahn Feeds a House of 'Vultures' for Amazon Grocery

    Kathryn Hahn Feeds a House of 'Vultures' for Amazon Grocery

  • Sydney Sweeney Headlines Novig's 21+ Pitch in 'Just Sports' Ad

    Sydney Sweeney Headlines Novig's 21+ Pitch in 'Just Sports' Ad

  • Burger King Splits 6 Dragon Ball Figurines Into 6 Separate Meals

    Burger King Splits 6 Dragon Ball Figurines Into 6 Separate Meals

Partner Content

  • Portrait of a Allison Varone beside text reading “Allison Varone, Head of Marketing at Campari America, Campari Group,” on a blue and green DesignRush interview graphic.
    Marketing

    3 Ways Campari America Builds Brand Loyalty With Live Experiences

  • Woodpecker.co CEO
    Business

    3% Bounce Rates and Broken Technical Infrastructure Are Killing B2B Sales Pipelines

  • Interview graphic featuring a portrait of Mietra Beyer with text identifying her as Head of Brand & Experience at Blueprint Studio, Live Nation
    Marketing

    How Live Nation Designed Its New Venues for Local Music Culture

  • Bob the Builder standing outside the E.ON Next Net Zero Training Academy
    Marketing
    Brands

    Bob the Builder Goes Back to School in E.ON Next's Green Skills Ad

    By Ru Reid  |  4 days ago  |  3 min read
  • A man pouring Coffee mate into his morning drink
    Brands
    Creative

    Coffee Mate Gets Its Bottles to Sing 'Gimme Pour' for Its 30 Flavors

    By Roberto Orosa  |  4 days ago  |  3 min read
  • A poster of the Big Foot Bounty sweepstakes of Hard Mountain Dew
    Brands
    Marketing

    Hard Mountain Dew Stakes $1 Million on Proof That Bigfoot Exists

    By Roberto Orosa  |  4 days ago  |  3 min read
  • Jake from State Farm and Fernando Mendoza poolside.
    Advertising Industry
    Brands

    State Farm Puts Fernando Mendoza on Amazon Without the Raiders

    By Ru Reid  |  4 days ago  |  3 min read
  • A Maclaren athlete with a Sharkninja product
    Brands
    Business

    SharkNinja Races Into McLaren Deal as F1 Sponsorships Hit $3 Billion

    By Roberto Orosa  |  4 days ago  |  4 min read
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