Smartly.io has launched an artificial intelligence (AI) lab, dubbed Smartly.io AI Lab, which aims to serve as a convergence point for AI and marketing.
The announcement was made at the Cannes Lions Festival of Creativity, which kicked off on Monday in Cannes, France.
According to a press release, Smartly.io AI Lab would drive advancements in generative AI and other AI technologies, simplifying campaign management and enhancing creative scalability without compromising marketers’ brand governance.
“We’ve only just begun to see AI technology, specifically generative AI, unlock value for marketers. From enhanced campaign efficiency, creativity, and effectiveness, AI technology has the potential to make creative the most powerful performance lever of our time,” said Arto Tolonen, head of Smartly.io AI Lab.
“Our mission is to empower marketers to take ideas to ads with intelligence while maximizing their return on investment,” he added.
For example, Smartly.io AI Lab could give marketers the ability to generate scenes that enhance a brand’s product photos with new backgrounds, generate images from scratch, assemble and iterate video ads, as well as leverage text iteration that powers translation and personalization in natural language.
“In this way, generative AI serves as a co-pilot to marketers and platforms. What Smartly.io AI Lab is building is already feeding the infrastructure that marketers, creators, and even designers use, and increasing simplicity without sacrificing ideas and quality,” said Smartly.io CEO, Laura Desmond.
Smartly.io, one of the world’s leading SaaS digital advertising and social media marketing automation platforms, manages about $5 billion in ad spend with over 700 brands, including Walmart, Discovery, and L’Oreal. In 2021, the company acquired Viralspace.ai, combining the company’s custom AI models with its Workspaces platform.
