Key Takeaways:
- Aviation Gin and co-owner Ryan Reynolds team up with MLB outfielder Bryan Reynolds for a playful Opening Day campaign.
- To coincide with the campaign, the brand offers a $10 rebate on gin purchases by texting AVIATION to 24272.
- The gin company continues its tradition of witty marketing by featuring Bryan Reynolds delivering a comically dry script about baseball, adding a playful twist to the promotion.
Aviation Gin is stepping up to the plate for baseball season with co-owner Ryan Reynolds and Pittsburgh Pirates outfielder Bryan Reynolds.
Released just in time for Opening Day, a playful new campaign leans into Aviation's signature humor while celebrating America's favorite pastime.
It's just the latest in Aviation's history of using humor and celebrity-driven storytelling to engage consumers.
Since Ryan Reynolds became a co-owner in 2016, the brand has leaned into witty, self-aware advertising that has helped Aviation stand out in the crowded spirits industry.
To mark the occasion, Aviation American Gin is offering fans a $10 rebate on a bottle purchase.
Consumers can claim the offer by texting AVIATION to 24272, submitting their proof of purchase, and receiving their rebate via Venmo or PayPal within 24-48 hours.
Aviation American Gin keeps its brand voice sharp by integrating humor and entertainment into its ads.
By tapping an athlete with (almost) the same name as its co-owner, the brand is seeking to make a splash in the baseball season buzz.
Ryan and Bryan
A 70-second spot opens with a self-recorded video of Reynolds claiming how much he loves baseball.
In fact, Reynolds loves it so much that he enlisted his favorite MLB player to read a script that he personally wrote.
Enter Bryan Reynolds, whose hilariously monotone delivery of the questionable script underscores the actor's lack of knowledge about the sport.
Happy Opengin Day pic.twitter.com/j1oba1KCBf
— Ryan Reynolds (@VancityReynolds) March 27, 2025
The exasperated baseball star claims that every drink made with Aviation will "bat a hundred" because the gin "always hits a triple play."
The spot ends as a bottle of Aviation Gin slides across the table, reminding viewers to stay "safe."
Earlier this week, the MLB launched a campaign that turned its top stars into anime characters.
