Radio X Drives Fan Engagement Ahead of Oasis Comeback in Animated Spot

A white Rolls-Royce, a red Vespa, and a spinning globe are back in motion as part of Radio X’s animated tribute to Oasis’ legacy.

In celebration of the band’s long-anticipated comeback, Radio X launched "Radio X Oasis," a dedicated station for all things Oasis.

To mark the occasion, the network partnered with the band’s management and animation studio Dog and Rabbit to create a striking animated film that reimagines the band’s iconic album and single artwork.

It combines visual motifs pulled from Oasis’s most recognizable covers.

These include "Definitely Maybe" and "(What’s the Story) Morning Glory?" accompanied by music excerpts from the band’s biggest hits.

The extended version of the spot kicks off with a flatlay of Oasis' iconic album covers over the years, with some visual elements from the art interacting with one another.

This includes the white Rolls-Royce the band sank into a swimming pool in one of its covers.

The luxury car is then seen traversing through the covers, before it eventually falls out of frame and into the original artwork. 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Radio X (@radiox)

Throughout the spot, Oasis' hits play in the background, gracing the viewers with a sonic trip down memory lane. 

A shortened version of the spot debuted on social media, with the red Vespa taking the spotlight. 

The film is designed for digital platforms like Facebook, Instagram, TikTok, YouTube, X, and Global Player.

From Social Screens to Fan Store Scenes

But Radio X isn’t keeping the animation confined to the digital world.

The visuals are also heading into physical retail, set to appear on screens inside the Oasis Live ’25 Fan Stores. 

These limited-time pop-up locations will appear nationwide in the UK, offering fans a fully immersive pre-gig experience.

As the stores open their doors, the animated campaign aims to amplify the nostalgia around the band’s return.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Radio X (@radiox)

The visuals are also timed to generate momentum around the tour, reinforcing the cultural weight of Oasis’s comeback across generations of fans.

Overall, the campaign’s cross-platform rollout, with fan-facing digital content and in-store activations, highlights the value of emotion-driven storytelling.

Even when the product is music that fans already know by heart.

Our Take: Can Nostalgia Still Surprise Us?

What makes this campaign stand out isn’t just the animation but also the restraint.

Radio X and Dog and Rabbit didn’t overdesign or modernize the visuals. They simply moved them.

Because of this, the campaign feels quiet but confident.

Launched today… @RadioX Oasis!
A celebration of the band and the upcoming Oasis Live ‘25 tour, the station will be playing the hits, deep cuts and more - from live tracks to album playbacks.
Radio X Oasis is available now, across the UK on DAB digital radio, @globalplayer, the… pic.twitter.com/W9mfnUpYXe

— Oasis (@oasis) May 15, 2025

As someone who grew up seeing those Oasis covers in CD racks and music mags, watching them come to life gave me the same feeling as hearing the first few chords of "Wonderwall."

And that awakened the inner fan in me. 

Previously, Sydney Sweeney and Baskin-Robbins launched a nostalgic ice cream flavor in time for summer. 

Want campaigns people remember? Start here. Check out the top experiential marketing agencies in our directory: