Building on a breakout year, BLACKPINK's Rosé is starring in her first-ever campaign as Puma's brand ambassador to promote the Speedcat.
This effort comes just a little over a month after the release of the K-pop idol's chart-topping single with Bruno Mars, "Apt.," which broke multiple records worldwide.
Rosé first joined Puma's roster in June, with the brand launching a short spot to celebrate the occasion.
Now, this new campaign coincides with the launch of her debut solo album, "rosie."
Highlighting freedom, self-expression, and an adventurous spirit, the ad is a triumphant return for the Speedcat, which was reintroduced earlier this year for its 25th anniversary.
After selling out multiple times all year long, Puma will be restocking the Speedcat internationally in red, black, and a new shade called "Pink Blush."
Rosé's many accomplishments have brought about a potential career renaissance for the star, who will shine even brighter in the upcoming BLACKPINK comeback slated for 2025.
Puma's campaign leverages the power of influencer partnerships to establish its most classic and trendiest offerings.
Speeding Up
In a set of photos and videos shot by Javier Castán, Rosé wears a silver racing jacket and a pair of Puma Speedcats as she traverses desert highways and mountains.
Hair blowing in the wind, she drives down a long road illuminated by a bright blue sky.
The orange hues of the setting sun eventually fade away, but the star looks just as good at night in her eye-catching outfit.
Staying true to the shoe's Formula One and racing roots, the photoshoot embodies movement, speed, and style.
Rosé isn't the only BLACKPINK member to endorse an in-demand shoe.
Back in June, fellow BLACKPINK member Jennie starred in a campaign for the Adidas Originals x CLOT Gazelle.
