Priceline's 'Get the Flock Out': Key Findings
Quick listen: How Priceline’s flash deals are rewriting travel marketing for Gen Z — in under 2 minutes.
Priceline has found a way to meet Gen Z right where they are: scrolling through TikTok on a Sunday night.
Its latest campaign, “Get the Flock Out,” drops time-sensitive hotel deals every Sunday evening through September 2, offering discounts of up to 35%.
These flash promotions only run for 72 hours, pushing travelers to book quickly before the deals expire on Tuesday night.
The campaign isn't just a seasonal sale but a format built around digital behavior.
In an exclusive statement to DesignRush, Priceline Consumer Travel Trends Expert Christina Bennett explained the strategy behind the campaign:
"Get the Flock Out taps into a very specific Gen Z habit: the Sunday night scroll, when the weekend’s over and the urge to get away kicks in.
The campaign flips that moment into action — dropping limited-time deals in places that feel social, fun, and just spontaneous enough to say yes to.
Our goal is to give consumers a summer full of curated deals to turn the Summer Sunday Scaries into an anticipated moment to plan your next adventure."
Instead of promoting a single summer offer, GTFO rolls out a themed set of hotel deals each week, reflecting different travel moods and destinations.
Priceline has also leaned into unconventional ideas recently, including its viral “Actual Reality Goggles” campaign featuring the O'Neal brothers, which gained traction for blending humor with travel inspiration.
What’s Dropping This Summer
Whether you're craving beach time, nature breaks, or global adventure, here’s the full GTFO summer lineup:
1. Booked & Beachy (July 20 to 22)
Save up to 25% on beach stays in the Oregon Coast, Charleston, and Myrtle Beach.
2. The Florida Flock (July 27 to 29)
Get up to 30% off hotels in Fort Lauderdale, Clearwater, Key West, Sarasota, and more.
3. Digital Detox (August 3 to 5)
Take 25% off stays near Yellowstone, Yosemite, the Grand Canyon, and other national parks.
4. Island Flocking (August 10 to 12)
Enjoy up to 35% off resorts in Puerto Rico, Turks & Caicos, and Punta Cana.
5. Summer Abroad (August 17 to 19)
Book international trips to Paris, the Amalfi Coast, and Barcelona with up to 25% off.
6. Festival Vibes (August 24 to 26)
Save up to 35% on hotels in summer hotspots like Chicago, Napa, and Las Vegas.
7. Last Flock of the Summer (August 31 to September 2)
Get 25% off escapes to Hawaii, Mexico, Montreal, and more.
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Priceline’s 2025 Travel Trend Report shows Gen Z is more likely than other age groups to travel for connection and new experiences.
Over 70% search for places where they might meet people.
Many treat travel as a social opportunity, choosing destinations with hotel bars, local hangouts, or event-driven energy.
Travel Marketing Meets Digital Behavior
Unlike traditional campaigns that aim for broad seasonal awareness, GTFO is built around micro-decision moments.
Priceline uses limited booking windows to encourage fast action, while its weekly themes reflect current travel moods.
For example, upcoming drops include “Digital Detox” near national parks, “Island Flocking” for Caribbean getaways, and “Festival Vibes” for concerts and events.
This campaign structure mirrors the way Gen Z discovers and reacts to online trends: quickly, visually, and socially.
Priceline isn’t waiting for travelers to search for a vacation; it’s giving them a reason to stop scrolling and start packing.
Our Take: Is Priceline Setting a New Standard for Travel Promotions?
I believe it is.
GTFO isn’t just a summer campaign; it’s a real-time response to how Gen Z shops and scrolls.
Priceline is using behavior-based timing to drive bookings, not just awareness.
That’s a smarter use of media spend.
If I were leading a travel brand, I’d start building campaigns around specific digital habits, not just destinations.
Priceline isn’t the only travel brand using timed deals to drive action.
See how Agoda’s birthday sale triggered a surge in bookings through a flash campaign.
Flash sales matter—but only in the right moment. These agencies sync deals with cultural behaviors and travel trends.
