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Pepsi Max has partnered with Women's Manchester United midfielder Ella Toone for an epic new campaign that takes place in the streets of South Bank.
In "Where There's A Ball, There's A Way," the renowned footballer meets with some of Pepsi's friends with an impromptu football tournament.
A 95-second spot kickstarts with Toone surprising the four individuals summoned by the soda company, explaining the mechanics of the game.
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Its rules are simple – come sundown, the four will partake in a two-versus-two street-style football match, with each person having to look for a teammate up for the challenge.
After they find their partners, a Pepsi vending machine shoots out a Pepsi-themed football and lights up the street floors to create a makeshift pitch.
The four teams then engage in an intense battle for first place, with the Lioness hyping them up while providing courtside commentary.
To close the spot, everyone celebrates with a can of Pepsi Max, as the screen writes the campaign slogan.
Spreading Football One Pitch At a Time
The latest from Pepsi takes inspiration from the thriving football culture of Manchester, which also happens to be Toone's hometown.
Through an innovative vending machine that shoots out footballs instead of soda cans, the company's "Hidden Pitch Tour" initiative contributes to making the wonderful game of football more accessible to fans and passers-by.
To up the ante, once a football is sent out, the Hidden Pitch machine then projects a field outline perfect for a 10-minute football session – just like in the spot.
"The launch of the Hidden Pitches tour reflects Pepsi Max's commitment to unlocking football enjoyment," Pepsi Max U.K. Senior Marketing Manager Neil Ronson said.
Pepsi encourages anyone, regardless of their skill set, to take advantage of the Hidden Pitches initiative found in Kerby, Altinha, and Panna.
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