Papa John's Latest Ad Is a Trippy Celebration of Pizza

Global pizza chain Papa John's just launched a trippy new spot that's got customers daydreaming over its pizza. 

Made together with creative agency The Martin Agency, the 45-second short m usic video "Better Get You Some" kicks off with a woman zoning out in the middle of a date after seeing a Papa John's cab drive by. 

Mesmerized by its appearance, the lady begins to see visions of the restaurant's offerings, including its "ooey, gooey, crispy, crunchy, mouthwatering" pizza. 

Viewers are then treated with trippy visuals throughout the woman's hallucinations, accompanied by a catchy track made by Grammy award-winning Atlanta rapper Big Boi. 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Papa Johns (@papajohns)

After a montage of cartoon clips, talking paintings and a man getting abducted by a UFO-shaped Papa John's pizza, the woman snaps back to reality. 

Now, in a party, the woman is pleased to find a box of Papa John's pizza sitting right in front of her.

The spot ends with Papa John's iconic brand promise: "Better Ingredients. Better Pizza."

A Celebration of Pizza

Directed by two-time Grammy award-winning director Dave Meyers, the spot comes as part of the brand's all-new platform "Better Get You Some," which celebrates both the brand's premium ingredients and what customers love the most about its pizza. 

It aims to take fans on a "pizza-matizing" journey through mouthwatering visuals, a catchy soundtrack and a unique multimedia experience. 

“Better Get You Some captures and champions the role pizza devotion plays in all our lives – during moments big and small," Papa Johns CMO Mark Shambura said.

"Whether it’s cheering on your favorite team during the championship, catching up with friends you haven’t seen in a while or capping off a late-night study session — we’re showcasing those moments when the only thing that will make them better is pizza."

Alongside the campaign, the brand will be launching the "Crispy Cuppy 'Roni" — a "perfectly crisped, hand-stretched dough; a creamy, rich sauce; and craveable cupping pepperoni."

The new offering will be available for a limited time across the U.S.

"By elevating the pizza passion our fans have through our new brand platform, we’re not just telling you why our pizza is better; we’re showing you how the Papa Johns experience is superior," Shambura concluded. 

Editing by Katherine 'Makkie' Maclang