Norwegian browser company Opera is giving 10 lucky fans the chance to use the web from desks set up in cabins at Norway's most scenic locales.
The six-day trip will immerse winners in "hygge," a Scandinavian term that describes a sense of coziness, contentment, and calm.
This concept has grown to become a core philosophy of the browser after nearly 30 years of development, exemplified in its aesthetics and features that bring users a sense of ease while doing their daily tasks.
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In a press release, Opera VP Jan Standal highlighted how the browser aims to capture the essence of a simple life, leaving stress behind to help users focus:
"We're used to hygge in Scandinavia, but now we want our worldwide community to understand what that concept means in practice."
To stand a chance at winning, participants simply need to apply to an online contest on the brand's website.
For a company deeply rooted in the concept of "hygge," launching this campaign is an obvious choice that exemplifies its brand values.
It's also a perfect example of experiential marketing that aims to show the world what "hygge" is all about.
Hygge or Not Hygge
In a tranquil 90-second spot, Opera shows off the contest prize with clips of stunning nature scenes.
Lush forests, grandiose mountains, glistening oceans, and other natural wonders surround the different Opera Hygge Desks as a Norwegian man gives audiences a little tour of the experience.
To explain what the term means, he demonstrates the many ways one can experience "hygge."
Being surrounded by nature and drinking water straight from a stream? That's hygge.
Meanwhile, working in a cramped office desk? Not hygge.
After teaching the viewer about the difference between what's hygge and not, he highlights how the Opera browser is guided by the same philosophy.
Last June, its gaming browser Opera GX joined forces with Amazon Prime Video's "The Boys" for an epic campaign.
