One Piece Celebrates 25 Years with Las Vegas Sphere Spot

Toei Animation's One Piece is celebrating the 25th anniversary of its anime release with a specialized visual installation in one of Las Vegas' hottest spots. 

A 90-second spot projected in the 112-meter-tall Las Vegas Sphere starts with the logo of the anime before the sphere transforms into a globe.

The spot, which is the biggest One Piece display in its history, will run at the Las Vegas Sphere from June 10 to 16 between 7 p.m. to 11 p.m. Pacific Time (PT).

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— AXE (@AXE) June 10, 2024

Here, viewers will find the Thousand Sunny ship sailing the seas, as the show's protagonist Luffy flies out of it and takes over the screen. 

As he laughs, the scene transitions into a montage of some of the Eiichiro Oda show's most memorable characters, including Nico Robin, Nami, and more. 

A film roll consisting of scenes from the anime appears before its title card is shown.

 

 

 

 

 

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The spot ends with a special logo announcing One Piece's 25th year, and a call-to-action (CTA) QR code that lets users subscribe to its first Official English YouTube channel.

Cross-posted across social media, the short advert quickly caught the attention of netizens, with many praising both the anime and its effort to celebrate the milestone.

One Piece 25th Anniversary Celebrations

One Piece's first official English channel on YouTube is a significant move in catering to the Japanese anime's global fanbase. 

It will now become the official source of news and new video content for the beloved anime's international audience.

Apart from the Sphere ad and new YouTube channel, the franchise is also inviting fans to visit the One Piece Cafe, which launched in Las Vegas just a month ago. 

 

 

 

 

 

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The anime adaptation of the One Piece manga first premiered in 1999, and now has over 1,000 episodes spread across 20 seasons and 15 feature films, as well as numerous video games.

“One Piece is now celebrating its 25th anniversary on the heels of last year’s truly explosive global brand awareness due to the overwhelming success of the franchise’s new productions and marketing efforts,” Toei Animation President Masayuki Endo said in a press release.

Before it participated in the Licensing Expo 2024 event held last month, Toei Animation reported that its latest film "One Piece Red" released last year, grossed $189.5 million at the global box office, becoming its most successful movie to date.

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Editing by Katherine 'Makkie' Maclang