Liquid Death has just unveiled its latest marketing initiative, a raffle where one lucky winner stands to win a real fighter jet worth $400,000 or $250,000 in cash.
Famous for its provocative campaigns, the canned water brand announced its latest stunt Tuesday.
The Aero L-39C Albatros, a two-seater jet dubbed "The Dehydrator," boasts a top speed of nearly 470 miles per hour.
In addition to the jet, the winner will receive:
- Six months of free hangar space near Chicago
- One year's supply of Liquid Death
- A custom-branded flight helmet
- A cupholder for the jet's cockpit
To make the prize even more enticing, Liquid Death is even offering to cover the sales tax for the plane.
However, the winner will need to manage the costs associated with owning and operating the aircraft, including fuel and pilot fees if they are not licensed to fly.
So, for those who might find a fighter jet impractical to own, Liquid Death is offering an alternative cash prize of $250,000, delivered in a briefcase.
Visit Liquid Death's website for more information on how to get raffle entries.
Pepsi's 90s Sweepstakes Gone Wrong
The initiative's one-minute spot makes a reference to Pepsi's infamous jet giveaway in 1996, where a college student supposedly won a jet but never received it.
"You might remember a kid back in the 90s who thought he won a jet from a giant soda company. But then the soda company said it was all a joke. So, he took them to court, and he lost. But Liquid Death is not choking at all," the narrator says.
This Pepsi controversy, which ended in a lawsuit, even inspired a Netflix docuseries, "Pepsi, Where’s My Jet?"
"Hands down, this is the most difficult thing we’ve ever done," Liquid Death VP of Creative Andy Pearson told Ad Age. “I can see why the other company did not want to go through with this, beyond the cost."
Liquid Death initially gained traction with a self-funded viral commercial that called its water the "deadliest stuff on earth," capturing the imaginations of consumers and investors alike.
Since then, the company has pulled off various stunts, such as creating a cartoon starring Liquid Death mascot "Murder Man" and selling Corpse Paint makeup in a coffin-shaped kit.
The company’s audacious campaigns have helped it build a brand valued at $1.4 billion.
READ NEXT: Pepsi Max, Ella Toone Kick Off Hidden Pitch Tour
Editing by Katherine 'Makkie' Maclang
