Naked Juice Wants You to 'Get Naked' When You're 'Thungry'

Naked Juice just launched a new campaign that solves midday "thunger" — when one is simultaneously hungry and thirsty. 

Titled "When Thungry, Get Naked," the latest marketing initiative from the juice brand comes with a series of spots that prove exactly why it's the solution. 

 

 

 

 

 

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One spot starts with a kid having a glass of Naked Juice, as he looks at his guinea pig. 

The narrator then describes the combined feeling of being hungry to be like seeing your guinea pig wake up from a very long nap. 

"You're both relieved and suspicious," he says, as the child notices the differences between the guinea pig in front of him and the guinea pig pictured in his frame.

The kid's mom then peaks suspiciously from his door, wondering if he'll notice they're two different animals, as the spot ends.

 

 

 

 

 

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Meanwhile, another spot alludes thunger to the feeling of one's rich aunt passing away — sad and happy.

The spot ends with the deceased aunt's nephew crying over her death, but then wiping his tears with her cash.

Thunger Busters

Made together with the FIG agency, Naked Juice's campaign brings to light a relatable feeling a lot of its consumers experience during the mid-afternoon slump and puts a comedic spin to tell its message.

"We've all been there at 3 p.m. when the stomach pangs hit and this campaign is a playful demonstration of how Naked is putting a stake in the ground, solidifying the brand's place as a tasty solution for those exact moments," said Monica McGurk, Tropicana Brands Group's North America CEO.

"Our suite of Naked smoothies offers something to satiate any desire, whether you're thirsty or hungry — or both."

Apart from its hilariously dark approach to the spots, they also highlight the many functional benefits of Naked's products, including its richness in antioxidants, protein, and vitamins — positioning it as the ideal hunger buster for its Gen Z audiences.

"Thungry was a pitch-winning idea that evolved and became simplified after we were awarded the business. We are immensely proud of the work, a happy result of deep collaboration with our new clients," FIG Chief Creative Officer Justine Armour concluded.

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