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Fast-food giant McDonald's is bringing back its bang-for-the-buck offerings in a new campaign.
Made together with Leo Burnett UK, the latest initiative sees the return of the Saver Menu — the perfect menu for money-conscious McDonald's fans.
The campaign is marked by short, comedic spots that show you how you can "Actually Get Your Money's Worth" through its steal deals.
It does this by contrasting the great value you can get out of McDonald's Saver Menu with other items of the same price, including fireworks and more.
The fast-food chain has also introduced its new offering, the Chili Double Cheeseburger, which will be part of the Saver Menu.
Apart from the spots, the campaign will also include several digital OOH efforts, with over 2,500 digital panels across the nation.
The latest efforts come as part of the brand's decades-old "Like Getting Your Money’s Worth" creative platform, which zones in on the affordable aspect of a McDonald's meal.
“We know people are looking for value, now more than ever. This campaign is all about show casing the brilliant value for money the McDonald’s Saver Menu offers customers in a fresh, comedic way," McDonald's UK and Ireland Marketing Manager Lucy Johnson said in a statement.
Overall, McDonald's and Leo Burnett's initiative positions the fast-food giant as a top option for those seeking to satisfy their fast-food cravings without breaking the bank.
It's a clear display of its Unique Selling Points (USPs) and a great example of brand messaging done right.
Bang for the Buck, Literally
"Fireworks," the first of four commercials rolling out, starts by introducing the viewers to the new Chili Double Cheeseburger, with its €2.49 price on display.
The spot then goes on to show how many fireworks you can get for the same price — spoiler: not much.
Outside a house, a group of people wait for the fireworks to shoot up to the sky.
As soon as it does, all of them let out a disappointed look, with the visual spectacle ending in mere seconds.
The spot ends with a panel of offerings you can get out of the McDonald's Saver Menu, as well as the tagline: "Actually get your money's worth."
Previously, McDonald's teamed up with popular streamer Kai Cenat to introduce the new Chicken Big Mac.
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