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Actor Leslie David Baker stars in frozen snack brand McCain Foods' campaign launch of its new line of frozen appetizers.
Together with creative agency adam&eveDDB New York, "Feed the Fun" officially introduces the bite-sized TAST!EZ, a cheese snack that comes in several flavors:
- Mini Italian-Style Mozzarella Sticks
- Nacho Cheese Triangles
- Italian Style Risotto Bites
- Spinach Artichoke Mozzarella Bites
- Garlic Cheese Curds
To further promote the product, the brand and agency have put out a short comedic spot featuring Baker and how the snack brings out his "fun side" at parties.
The actor is known for playing the stoic and grouchy Stanley Hudson in "The Office." And if TAST!EZ can bring out the fun in Baker, it can bring out the fun in anyone at any celebration.
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"This was one of those rare projects where everything came together so smoothly that by the time we got to set it was just fun," James Rowe, managing director of adam&eveDDB NY told DesignRush.
"Leslie is the warmest human and a comedy force when it came to adlibbing lines, our director Emma was trying out new things and we got to see the artistry behind the puppets come to life in real time. It’s all possible when you have clients who are collaborative and create that space for creativity and we are so excited to continue to Feed The Fun," he added.
Meanwhile, Director Emma Debany shared how Baker perfectly showcased the commercial's mix of "dry, observational, mockumentary-like humor" and "whimsical puppetry."
The use of comedy in advertising is a great way to reel in the booming Gen Z and millennial market, and McCain's brand marketing strategy doesn't shy away from giving its audience a good laugh and an even greater snack.
This approach reflects the kind of creative thinking often fostered in New York’s dynamic advertising scene.
Fun Is Deep Within Everyone
The short 30-second advert kickstarts with Baker telling viewers that while he may not be the life of the party, he has a "fun side" to him.
However, this "fun side" of his lies deep down — "repressed memories deep," he says, as we see him blanking out mid-conversation with friends at a function.
He doubles down on this sentiment, saying this fun side is also "3 a.m., can't sleep, intrusive thoughts" levels of deep.
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Baker then bites into a TAST!EZ, transporting viewers into the future where a puppet version of the actor dances with his friends while enjoying the finger food.
"And if they bring out my fun side, they can bring out the fun in everyone," he says, as the spot ends.
Previously, Totino's Pizza announced that it's making its Super Bowl ad debut next year with a humorous spot.
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