Retail giant Macy's, in collaboration with creative agency BBDO, has enlisted actress Alison Brie and her mentee Matt Bush to showcase the perfect Valentine’s Day gifts in a new campaign.
The campaign, titled “Valentine’s Day Gifts with The Macy’s Gift Guide,” features Brie and Bush presenting a variety of tailored gift options designed to suit all kinds of relationships.
From thoughtful tokens to luxury items, the guide offers something for everyone this month of hearts.
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Macy’s continued focus on personalized shopping experiences is part of a broader trend in retail, where brands are prioritizing curated and unique offerings for major holidays like Valentine’s Day.
The campaign also reflects a growing collaboration between influencers and established retailers to drive engagement and sales.
Alongside the campaign, Macy's will host in-store events and promotions leading up to V-Day to help customers find the perfect gift for their special someone.
A Heartfelt Gift for Every Love Story
Macy's kicks off its 30-second spot with Brie asking, "Don't you just love Valentine's Day? Don't you just love 'love'?"
She and Bush continue by highlighting how Macy's has the perfect gift for every kind of love — whether it's puppy love, true love, or those butterflies-in-your-stomach moments, and much more.
The ad wraps up with Brie inviting viewers to let Macy's be their "guide to gifting" this Valentine’s Day.
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Macy’s influencer marketing strategy taps into the star power of celebrities and influencers to create a deeper emotional connection with customers, making holiday shopping feel more personal and engaging.
By seamlessly integrating familiar faces into its campaigns, Macy’s strengthens brand loyalty and drives traffic both online and in-store.
With Valentine's Day just around the corner, brands have shifted their focus away from the recently concluded Super Bowl.
Previously, TokyoTreats announced the launch of its limited-edition Valentine Box.
