Louis Vuitton launches its "Horizons Never End" summer campaign, starring Brazilian supermodel Gisele Bündchen.
A recently released spot for the campaign shows Bündchen enjoying the allure of the ocean and sun, and the recognizably elegant Louis Vuitton Horizon suitcase collection, as David Bowie’s “Heroes” plays in the background.
"Emblematic of Louis Vuitton's art of travel, the Maison's creations invite boundless discovery,” states the “Horizons Never End” campaign announcement.
Captured by photographer and videographer Glen Luchford, the editorial campaign is set in Miami, Florida and presents the former Victoria’s Secret model exploring travel and luxury, while placing the Horizon suitcase (created in collaboration with designer Marc Newson) in the spotlight.
“Horizon means endless possibility,” explains Bündchen for the campaign.
The Louis Vuitton spot shows how other companies can tap into consumer behaviour insights for the upcoming summer shopping season with its sun-soaked campaign and collection of travel essentials.
The supermodel also starred in the French fashion house’s campaign celebrating a collection inspired by the Japanese artist Yayoi Kusama in January.
