-author-avatar_thumbnail.jpg){kind=avatar}
McDonald's Canada is bringing back an iconic tune with the help of Lil Yachty in a catchy new campaign.
The "Menu Song" was a staple among the fast-food chain's ads throughout the 90s, and this time, the American rapper has taken the jingle for a spin and created his own version.
Yachty's full remix starts in a dreamy landscape, where he drives a McDonald's-branded vintage car to the restaurant's drive-thru.
Similar to previous iterations of the song, the "One Night" rapper kicks things off by laying down his order, which includes a Big Mac, McWrap, McFlurry, and a McDouble.
"I'mma keep it real, I need a Happy Meal, a McCrispy, and 10 McNuggets. Tasty golden fries, a cold drink with extra ice, a junior chicken would be fire, and a sweet hot apple pie," he sings.
After running down almost the entire menu, the rapper then sings of McDonald's being his first nine-to-five, as well as a staple for him and his friends.
The song ends with Yachty's version of McDonald's signature, "Ba da ba ba ba" beat.
A Timely Resurgence
McDonald's Canada Client Marketing Director Rebecca Smart shares that the company thought it was the perfect time to revive the classic song in a way that would resonate with the Gen Z audience.
"[While] at the same time allowing Gen X to hear this remix and remember something that resonated in their own formative years," she added.
In line with the release of the new version of the "Menu Song," McDonald's is also remixing some of its menu offerings, which includes the Surf 'N Turf Burger, Chicken Cheeseburger, Sweet Chili Junior Chicken and Apple Pie McFlurry.
The fast-food giant is renowned for taking inspiration from its old campaigns and bringing new life to them.
Last year, the brand recreated a classic '90s advert starring Alan Sheering but switched things up according to its audience.
Lil Yachty's version of Menu Song follows the same idea.
"We had to go beyond the usual screens and channels and do something that reflected how our fans were already hacking and customizing existing McDonald's menu items," said Andrew Chisholm, executive creative director at creative agency Cossette, which helped develop the campaign.
Editing by Katherine 'Makkie' Maclang
-author-avatar_mobile.jpg){kind=avatar}
