With Super Bowl LVII just less than a month away, Oreo serves up a pre-game treat with a teaser for its upcoming commercial featuring reality TV matriarch Kris Jenner.
The 15-seconder opens with Jenner carefully stacking Oreo cookies in a jar. Jenner then twists open a cookie saying, "How did we get here? Well, to answer that, I’d have to go back to the beginning.”
The screen flashes the message “It all starts with a twist this February,” suggesting that the full commercial will delve into a bit of Oreo’s history through a playful Kardashian-influenced lens.
What is most notable about the teaser is Jenner utilizing the signature cookie-stacking technique popularized by her daughter Khloé Kardashian in a YouTube video that has since garnered nearly seven million views.
Khloé's unique method of stacking cookies in jars has enjoyed sustained popularity among fans over the years.
The organizational tip sparked comments from her sisters Kourtney, Kim, Kendall and Kylie, with some of them even adopting the technique for their own homes.
In May 2023, Khloé showcased her continued use of this cookie-stacking technique during a pantry tour for her followers, suggesting how it has endured as a favored practice within the Kardashian household.
This marks the first time Jenner has partnered with Oreo and her first-ever appearance in a Super Bowl ad.
The Oreo ad is sure to draw excitement from fans of both the cookie brand and the Kardashian-Jenner family.
The teaser's focus on family moments and playful humor aligns with Oreo's longstanding marketing strategy, often centered around nostalgia and relatable experiences.
Jenner's full 30-second Oreo commercial is scheduled to be shown during the second quarter of the Super Bowl.
Super Bowl LVII will be held at the Allegiant Stadium in Las Vegas on February 11. It will be the first time the NFL championship will be held in the state of Nevada.
