Humane Society has officially rebranded on Valentine's Day to "Humane World for Animals," reflecting its global mission to end animal cruelty across 50 countries.
The change is accompanied by an animated ad campaign developed in partnership with animation, VFX, and production company Nexus Studios.
It features a special version of Peter Gabriel’s classic song, "Solsbury Hill," recorded by pop star Sia.
The rebrand also consolidates the organization’s global initiatives under one unified name and logo to better communicate its expansive scope, focusing on all-animal protection.
Kitty Block, president and CEO of Humane World for Animals, said the rebrand marks an important step in the organization’s journey to strengthen its global mission:
"Since our founding, we’ve continued to adapt to maximize our impact for animals around the world. This important next step in our historical journey ensures our global mission and bold work are clearly understood.
As our teams around the world work more closely together, uniting under one global brand now reflects our shared vision and strategy."
📣 BREAKING NEWS DROPPING TODAY!! 💙💚#HumaneWorld#EndAnimalCrueltypic.twitter.com/GdZ4WXiRxV
— HumanePro (@Humane_Pro) February 14, 2025
In the U.K., the charitable organization advocates for crucial animal protection reforms, including a ban on fur and trophy imports and the promotion of plant-based eating.
The rebrand is part of a broader strategy to inspire a new generation of supporters, with the TV commercial using innovative stop-motion animation to envision a cruelty-free future.
It emphasizes the charity’s global efforts to end animal suffering through impactful stories of animals freed from cruelty.
A Cruelty-Free Future for All
Humane World for Animals opens its emotional ad with a whale swimming in the ocean as fishing hooks descend around it.
The scene shifts to an owl trapped in a burning forest, followed by caged animals and a dog facing euthanasia.
The video then transitions from pigs confined in cages to moments of hope — whaling bans, laws prohibiting the fur trade, and efforts to protect animals for a better future.
The rebrand comes at a time when corporate social responsibility and ethical consumerism are increasingly shaping brand strategies.
As more companies align with sustainability and animal welfare initiatives, organizations like Humane World for Animals are leveraging storytelling and digital engagement to drive awareness and prompt real action.
Previously, FCB New York released an animated film called "The Snowball" that placed the spotlight on alcohol misuse and the consequences you face when you let drinking consume you.
