Honda has launched its latest campaign, "Dream Up Anything," celebrating the all-new 2026 Honda Passport as its most off-road capable SUV yet.
Led by advertising agency RPA and directed by Alessandro Pacciani, it introduces the redesigned Passport TrailSport to audiences nationwide.
Set to "Good People" by Mumford & Sons and Pharrell Williams, a 30-second ad features animated brush strokes that paint rugged landscapes, reflecting both the vision of Honda engineers and the adventurous spirit of drivers.
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Social engagement is a major component in "Dream Up Anything," with a series of short-form videos showcasing the Passport TrailSport's standout features.
From its picnic table accessory to its front recovery hooks, the content illustrates how seamlessly the SUV transitions from the city streets to the great outdoors.
The effort extends across multiple platforms, including broadcast, streaming, digital media partnerships, and high-profile sports programming such as NBA and NHL regular-season and playoff games.
Honda's commitment to the Hispanic market is also reflected in its inclusion across Hispanic broadcast, digital, and social channels.
A standout partnership with outdoor lifestyle and media company Outside, Inc. further amplifies the campaign's reach.
Honda is also sponsoring the MapMyFitness Custom Challenge, encouraging participants to explore local trails while offering a chance to win a gift card.
The campaign aligns with a strong brand messaging framework by connecting adventure-driven storytelling with the Passport's features.
By reinforcing Honda's legacy of reliability and innovation, the campaign strengthens ties with outdoor enthusiasts while maintaining a consistent brand voice.
Thriving in Every Terrain
Honda is also hosting an "Ask Me Anything" (AMA) forum on Reddit, scheduled for March 6 at 11 a.m. PT.
Jody Suzuki, the product planner for the new Passport, will answer questions from users eager to learn more about the new SUV.
Additional Reddit content will roll out before, during, and after the AMA, giving audiences deeper insight into the vehicle.
The fully redesigned 2026 Honda Passport embodies Honda's adventure-driven DNA with rugged styling, authentic off-road capability, and next-level versatility.
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Equipped with a V6 engine and torque-vectoring i-VTM4 all-wheel drive as standard, the SUV is available in three trim levels: RTL, TrailSport, and the first-ever TrailSport Elite.
Leading the pack, the Passport TrailSport is engineered for off-road exploration with a tuned suspension, robust steel skid plates, heavy-duty recovery hooks, and all-terrain tires.
The top-tier TrailSport Elite takes it even further, with premium features like the new TrailWatch camera system, perforated leather seating, and a 12-speaker Bose premium audio system.
Meanwhile, last October, Honda Powersports launched a full website overhaul to immerse and engage its visitors.
