Disney's Polynesian princess is taking to the skies in a new campaign from Hawaiian Airlines that marks the upcoming release of "Moana 2."
The effort was launched with the unveiling of the first of three "Moana 2" themed airplanes — the Airbus A330, which features graphics of leading lady Moana, the demigod Maui, and the mischievous Kakamora.
In a press release, Hawaiian Airlines Director of Brand and Culture Alisa Onishi emphasized the brand's goals of sharing its host culture while giving guests the best experience.
"Following the success of our first collaboration with 'Moana,' we are honored to reintroduce Moana, Maui, and their friends to our guests traveling between Hawaiʻi and Asia, Oceania, the U.S. continent and within the Hawaiian Islands," she added.
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Hawaiian Airlines names its aircraft after local birds, native plants, forests, and stars, following a traditional celestial navigational practice used by early Polynesian voyagers.
Each plane was selected specifically for its name:
Hōkūle'a / Airbus A330: Hawaiian name for Hawai'i's zenith star Arcturus, as well as the famed Hawaiian voyaging canoe
Koa / Airbus A321neo: Acacia koa is the preferred wood for building Polynesian voyaging canoes.
'Elepaio / Boeing 717: A native Hawaiian bird considered to be the guardian of canoe builders
The two remaining planes will be redesigned and unveiled next month.
All three of the special aircraft will also receive Moana-themed interior decorations.
Overhead luggage bins will feature artwork from the film, while guests will be offered a bespoke AR experience.
As a surprise, the airline will also be handing out special gifts to guests on the first flights of all three planes.
Hawaiian Airlines sets itself apart from competitors by following local traditions and proudly presenting the company's roots to the world.
The airline leveraged the Hawaiian culture, working with a major Disney film that perfectly showcases it to create a more cohesive brand identity.
Be Like Moana
Hawaiian Airlines is keeping the celebration going with the Navigate Your Own Adventure Sweepstakes.
Inspired by Moana's spirit for adventure, the promotion will award one winner from each of its five major territories: Australia, Japan, New Zealand, the U.S., and South Korea.
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Winners stand to walk away with a prize of 500,000 HawaiianMiles, enough to take an entire crew on an adventure.
The sweepstakes runs through November 30, while "Moana 2" comes out in theaters on November 27.
The highly anticipated film broke records back in May, becoming Disney's most-watched animated trailer launch of all time.
