Multi-platinum recording artist and actress Hailee Steinfeld has teamed up with Premium Beers Group to launch Angel Margarita, a premium ready-to-drink cocktail.
The new brand blends Steinfeld's West Coast style with the deep-rooted Mexican heritage of her co-founders, Jordi Zindel and Rodrigo Hernandez.
It is crafted with 100% Agave Tequila in Jalisco, Mexico, just a few moments away from the agave fields to preserve its authentic and refreshing flavor.
The launch lineup features four bold flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
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In a press release, the "Spider-Man: Across the Spider-Verse" star shared how important it was for her to make a high-quality to-go version of her favorite cocktail:
"After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita."
The launch also comes at a great time for the premixed cocktail market.
In 2023, the category grew by 26.8%, reaching a $2.8 billion market value in the U.S., while tequila saw a 7.9% increase, valued at $6.5 billion.
Recognizing this growth, Angel Margarita has partnered with Seven XV Ventures Founder and CEO Philip Button, as well as Geloso Beverage Group, to support distribution starting in Southern California.
Influencer-owned brands like Angel Margarita leverage personal authenticity and star power to drive consumer trust and engagement.
By aligning with a well-known personality, brands can tap into built-in fan bases, boost credibility, and create a strong emotional connection with consumers.
This direct association not only accelerates brand awareness but also fosters a sense of exclusivity, making fans more eager to engage and purchase.
Shaking Up the Market
Angel Margarita aims to set a new standard in the ready-to-drink market, emphasizing craftsmanship and quality.
Each 12 oz. can contains 6% ABV, is gluten-free, and is made with a carefully curated blend of sparkling water, agave syrup, and natural flavors.
Its sleek packaging design reflects the drink's premium nature, positioning it as a standout option for consumers looking for a convenient and delicious beverage.
Retailing at $14.99 for a four-pack and $28.99 for an eight-pack, Angel Margarita is set to attract both tequila enthusiasts and casual drinkers alike.
As the brand expands, consumers can expect further innovations and collaborations.
Last October, actor Matthew McConaughey and his wife Camila appeared in a spot for their own alcohol brand, Pantalones Organic Tequila.
