Habitat U.K. is celebrating its 60th anniversary with a series of thought-provoking out-of-home (OOH) ads that pay homage to its classic designs, all while giving us a glimpse of what it has in store for the future.
Made together with agency New Commercial Arts, these billboards showcase gigantic 3D renders of refreshed versions of its furniture, all of which come as part of the homeware brand's 60th collection.
The collection spotlighted by these ads includes the massive modular Scoop chair, the colorful Klee table lamp, the modern Portobello table lamp, and the Radica vase.
Accompanying these mesmerizing 3D figures is the campaign's tagline "Love design, love Habitat," reminding passers-by of the brand's commitment to intentional and quality designs.
The series of OOH ads can be found across London, Birmingham, and Manchester.
Habitat Extends 60th Anniversary Celebrations
Apart from its billboards, Habitat has also launched a series of social media posts celebrating its 60th collection and giving customers an insider scoop on the thought-processes behind the thoughtfully crafted furniture.
In one video, the brand asks its Head of Design, Andrew Tanner, about the ethos behind Habitat's creations.
"We pride ourselves on authenticity," Tanner reveals.
"We're fortunate to have more than 30 designers. We have ceramicists all the way through to typographers, from lighting designers all the way through to furniture designers. And one of the most exciting parts, of course, is to celebrate our 60 years of design."
