Galeria.Holding just launched MILÀ, its new creative advertising agency, led by CEO Leo Balbi and CCO Sleyman Khodor.
The agency kicks off with notable clients like Verisure, SmartFit, TotalPass, and Aché Laboratórios Farmacêuticos, aiming to solve communication challenges with creativity, transparency, and cutting-edge technology.
MILÀ, inspired by the architectural genius of Casa Milà, is designed to address brands' communication problems with innovative solutions.
The agency is founded on the 3Cs: Creativity, Client, and Culture, ensuring relevance and resonance in every campaign.
In a statement exclusive to DesignRush, Sleyman Khodor, chief creative officer of MILÀ, outlines the agency’s bold approach to advertising and creativity:
“We’re not here to be just another ad agency. What the market really needs is an agency that lives and breathes advertising and creativity to come up with solutions that defy the ordinary.
Think of how Gaudí turned a simple church brief into the breathtaking Sagrada Família, a condo pitch into the enchanting Park Güell, and a building assignment into the iconic Casa Milà.
To pull that off, you’ve got to fall head over heels for your clients’ challenges."
The agency is also introducing GAUDÍ OS, an AI-powered operating system that provides real-time insights and predictive analytics, creating a more transparent, data-driven approach to advertising.
Raising the Bar for Creativity, Technology, & Client Collaboration
With a team of over 30, MILÀ brings together creativity and technology to give clients a real competitive edge in advertising by going back to the roots of advertising and building trust with clients.
The agency’s early success with major brands highlights a market demand for agencies focused on solving real business challenges through close client collaboration.
As Galeria.Holding's 10th company, MILÀ brings a fresh perspective to the advertising world, ensuring clients’ brands stand out.
More and more, brands want partners who can not only come up with creative ideas but also use data to stay ahead.
MILÀ’s use of AI-powered technology through GAUDÍ OS taps into this shift, helping brands make smarter decisions and fine-tune their campaigns in real-time.
Meanwhile, advertising and creative agencies are growing, finding new ways to use technology to elevate their creative services.
Last year, Publicis Groupe and its boutique network LePub announced its global expansion into the U.S. market in 2025.
