Frank's RedHot is celebrating the football season by giving one lucky fan a $20,000 "Dean of Tailgating" scholarship.
Highlighting the real MVPs of the season, the McCormick-owned hot sauce brand is looking for a tailgater to bring creativity, enthusiasm, and flavor to game day.
In a press release, Valda Coryat, North America VP of Marketing at McCormick & Company, Inc., talks about the camaraderie and traditions that bring fans together during football season:
"Tailgaters are the heartbeat of this experience, transforming parking lots into vibrant communities of passion and celebration through food.
We're thrilled to introduce the Dean of Tailgating and our first Tailgate Scholarship and can't wait to see how fans everywhere take their experience to the next level with Frank's RedHot."
The campaign also highlights the new line of Frank's RedHot Dip'n and Squeeze sauces, which were introduced earlier in March with a wide variety of flavors.
A great example of promotional marketing, the campaign utilizes the tried and tested tactic of offering sponsorships or cash prizes to draw consumer attention and build brand loyalty.
A Hot Promotion
Starring the "Dean of Tailgating," the latest in a series of short videos shared on Frank's social media details the process for fans to follow.
For a chance to win, hot-sauce fans need to capture a video of themselves using a bottle of Frank's RedHot, or the new Dip'n and Squeeze sauces.
Alternatively, participants can also choose to demonstrate why a dish would be better with Frank's RedHot.
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Afterwards, fans will need to share their photo or video on FranksTailgateScholarship.com to finish the process.
Participants can follow the festivities and check for updates on the brand's social media pages, including Instagram, Facebook, and TikTok.
Frank's RedHot previously appeared in a new campaign for Firehouse Subs last week that announced the return of the restaurant's beloved hot sauce bar.
Editing by Katherine 'Makkie' Maclang
