Mayonnaise brand Duke's had a post-game surprise in store for fans at the 2025 Duke's Mayo Bowl.
After the game ended, the brand brought on its mascot, Tubby. They then removed the costume to reveal rap icon Flavor Flav.
The crowd at Bank of America Stadium cheered for the hip-hop legend as he took the stage wearing his signature clock necklace.
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Flavor Flav is best known as a founding member of the Rock and Roll Hall of Fame rap group Public Enemy.
In a press release, Duke's Brand Director Rebecca Lupesco discussed the process of bringing the Flavor Flav partnership to life.
"His energy is unmatched, and when he said he has an unhealthy love of mayo, that was icing on the cake. Flavor Flav and Duke's together? It doesn't get better than that."
Duke's first became the game's title sponsor in 2020, leveraging its position as the country's third-largest mayonnaise company to engage in a major brand marketing deal.
This year's collaboration with Flavor Flav gave the brand a further boost through influencer marketing, solidifying its position in the field.
Bringing the Flavor
Flavor Flav also had the honor of assisting with the 5-gallon mayo dump on Minnesota Golden Gophers Coach P.J. Fleck to celebrate his team's 24-10 victory against Virginia Tech.
First introduced in 2021, the mayo dump is a post-game ritual that humorously mimics the more traditional "Gatorade shower."
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Flavor Flav's team-up with Duke's emphasizes the product's own unique flavor, which it achieved with a family recipe created in 1917.
The rapper previously went viral for collaborating with another of his favorite brands, Red Lobster. Last year, he helped out the brand by starring in a campaign helmed by BarkeyOKRP.
