Einstein Bros. Bagels is transforming breakfast into a chart-topping event with the launch of its new Country Bagels & Gravy Egg Sandwich — which comes complete with its own country song.
Marking a first for the brand, the bagel company has released an original track and music video titled "Forget the Fork" to celebrate its latest menu addition.
Crafted by comedy duo Avery Pearson and Jeremiah Watkins of Thousand Percent Productions, the twangy tune describes the messy, tedious process of making biscuits & gravy.
It also solves a timeless dilemma by offering a dish that delivers incredible flavors with ultimate convenience
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Supported by a cast of cowboys and a human-sized bagel suit, the hilarious campaign brings the brand a step closer to its Nashville and CMA dreams.
In an exclusive statement to DesignRush, Einstein Bros. Bagels CMO Héctor Briones shared a bit about the thought process behind the song:
"With the Country Bagels & Gravy Egg Sandwich, we wanted to take the comforting southern flavors of biscuits and gravy and make them as convenient as they are delicious."
"But we couldn’t stop there — this sandwich was so special, we felt it deserved an anthem. 'Forget the Fork' is our way of celebrating a breakfast experience that's as fun as it is flavorful."
Einstein Bros. Bagels proves that great brand storytelling is about more than just the product: it's about creating a full experience that people want to share.
By crafting a Billboard-ready track to promote a new offering, they've made their brand more fun, memorable, and engaging.
Breakfast Worth Singing About
"Forget the Fork" is available to stream on Spotify, alongside a pair of specially curated playlists to set the country mood.
Fans can listen while enjoying the new sandwich and share their own "Country Bagel Moments" on social media using #ForgetTheFork for a chance to be featured in future content.
Available now for a limited time, the Country Bagels & Gravy Egg Sandwich is a sight to behold.
It features a fresh-baked Country Sausage Gourmet Bagel, layered with fresh eggs, bacon, pork sausage, melted cheddar cheese, and a healthy smear of Country Pepper Cream Cheese for that classic biscuits & gravy taste.
Fans can get it nationwide at Einstein Bros. Bagels locations, online, and through the Einstein Bros. Bagels app.
Meanwhile, hot sauce brand Texas Pete also launched its own Western-inspired cowboy chorus in a surreal ad from McKinney.
