Dunkin'Terns Team Up with SypherPK for Fortnite Campaign

Dunkin' has collaborated with popular Twitch streamer SypherPK, as part of its "Dunkin'Terns" campaign, for an exciting new experience at Fortnite. 

The Dunkin'Terns, which the company dubs a "group of experts from all corners of pop culture," consists of SypherPK, NSYNC's Joey Fatone, Backstreet Boys' A.J. McLean, Chef Nick Digiovanni, Ambush Designer Yoon Ahn, Miss Massachusetts Melissa Sapini, and actress Maia Reficco.

Each of them leverages their areas of expertise to celebrate the food giant's summery drinks. 

Together with Oni Studios, they've come up with the "SPARKD' Energy Mini Games," giving fans a new Dunkin'-themed Fortnite map, where they'll have access to special SPARKD’ Energy Speed Ups.

The Fortnite map officially drops on Thursday, August 15.

Alongside its launch, Twitch Rivals will also be hosting a special streaming event on the same day, featuring three new custom-made game modes. 

Here, 32 players divided into eight teams will duke it out in SypherPK's custom creator island, with the winning team earning a prize pool of $25,000.

 

 

 

 

 

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Meanwhile, players interested in getting early access to the map can use the promo code INTERNSYPHER on the Dunkin’ app, which also entitles them to a free medium SPARKD’ Energy drink.

The latest brand collaboration between Dunkin' and Fortnite comes as part of a series of marketing projects, with the Dunkin'terns hard at work to make them happen, including:

• A "Blueberry Donut Iced Coffee" made by Dunkin' Chef Dan Cole and Chef Digiovanni
• An Ambush capsule in time for a back-to-school wardrobe change
• An Iced Coffee-inspired track from Fatone and McLean, which will come as part of Dunkin's first EP
• A Dunkin'-inspired costume worn by Sapini during the 2024 Miss USA pageant

 

 

 

 

 

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Dunkin's brand marketing strategy comes in full swing with this multi-channel campaign by collaborating with a handful of brands and influencers and by leveraging the fast-growing popularity of Fortnite and its gaming community.

With all these channels, the fast-food giant is sure to make waves beyond the food and beverage industry. 

A Summer-Long Effort

The latest "Dunkin'tern" initiative was first introduced last June, with actor and comedian Will Arnett and content creator Corporate Natalie (Natalie Marshall in real life) spearheading the team in a set of hilarious spots. 

Here, they build on the growing "Dunkin' Cinematic Universe" whilst touting three of Dunkin's beverage offerings: Iced Coffee, Dunkin' Refreshers, and SPARKD' Energy.

“We’re known for our endless options of iced beverages, and this summer, we’re making our mark with some exciting collaborations inspired by them,” Dunkin’ CMO Jill McVicar Nelson said in a statement.

The effort also follows the success of the brand's previous "The DunKings" campaign launched earlier this year, starring Hollywood A-listers Ben Affleck and Matt Damon, made together with the actors' independent agency Artists Equity.

Previously, Dunkin' and Artists Equity celebrated Valentine's Day with an extended cut of its Super Bowl ad.

Editing by Katherine 'Makkie' Maclang