DoorDash Kicks Off FIFA World Cup Partnership With Global Fan Push

DoorDash is taking football fandom straight to fans’ doorsteps.

The delivery giant just landed a big deal, having been named the Official Tournament Supporter for both the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.

The collaboration spans nine countries:

• United States
• Canada
• Denmark
• Finland
• France
• Germany
• Italy
• Norway
• United Kingdom

Notably, it will also include DoorDash’s other brands, Deliveroo and Wolt.

As the official on-demand pick-up and delivery supporter, DoorDash is rolling out localized campaigns, community-driven experiences, and digital activations to celebrate football culture.

In a first-of-its-kind move, DoorDash will also serve as the official restaurant reservations platform supporter for a FIFA tournament, allowing fans in select U.S. cities to discover and book tables at local spots to watch the games together.

"Joining DoorDash for this campaign was special because it took me back to how I started my career — wanting to have fun with the ball and creating something magical," said Ronaldinho, who won the FIFA World Cup with Brazil in 2002.

"For me, football has always been about trying the impossible, making people smile, and sharing that joy with fans.

DoorDash captures that same spirit of global connection, celebrating the game and flavours that connect us all."

For DoorDash CMO Kofi Amoo-Gottfried, the sport of football is a global language connecting neighborhoods across countries and continents. 

"Partnering with FIFA allows us to celebrate that shared goal, helping fans enjoy every match their way...

It’s simple: football connects the world and so do our three brands."

Bringing Fans Closer To The Game

DoorDash’s campaign is a perfect mix of convenience, engagement, and global football culture.

Fans can use the Going Out restaurant reservations feature to book tables for match-day viewing, while delivery options via DoorDash, Deliveroo, and Wolt bring the stadium experience to their living rooms.

The rollout includes social media activations featuring Ronaldinho, where he receives a DoorDash delivery straight from the pitch, as he dribbles and performs tricks. 

Overall, this multi-channel approach strengthens DoorDash’s commitment to connecting communities and highlights how digital platforms can enhance real-world experiences.

It's a structured brand marketing strategy that gives the brand a high-profile, globally relevant sports context.

Last year, DoorDash was ranked among the top food delivery companies worldwide, operating in over 30 countries and serving millions of customers daily (Statista).

What We Can Learn from DoorDash’s FIFA Collaboration

DoorDash offers a blueprint for merging convenience, entertainment, and community connection.

• Partnering with globally recognized sports events can position a delivery brand as culturally relevant beyond its core services.
• Combining digital activations with real-world experiences, like restaurant reservations, deepens engagement with fans on multiple touchpoints.
• Leveraging sports icons like Ronaldinho gives the campaign an edge and creates aspirational connections with a diverse audience.

Brands like CeraVe have pursued similar global sports tie-ins with the NBA, becoming the league's Official Skincare and Haircare Partner not so long ago. 

All of this shows the value of combining service offerings with culturally resonant campaigns (AdAge).

Our Take: Can Delivery Apps Score With Sports Fans?

We think DoorDash scored a hat trick here, amplifying delivery service, sports culture, and fan engagement in one partnership. 

It proves that convenience brands can compete for attention in global entertainment spaces if they think creatively.

Seeing food delivery intertwined with football fandom reminds us that, in marketing, context is everything.

Match the right service to the right passion, and you win hearts, not just orders.

In other news, Sony Pictures recently acquired the rights to adapt the toy phenomenon Labubu into a film, providing marketers with a blueprint for activating pre-built fan communities.

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