Wideo Co-Founder Shares Top 6 Tips for Creating Great Videos

In a crowded marketplace where capturing users' attention is more challenging than ever, video content has emerged as a key differentiator. According to HubSpot, videos on social media generate 13 times more shares than text and image-based content combined.

To discuss this trend, we called on Wideo — a trailblazing video platform that offers meticulously crafted templates and cutting-edge video editing technology to make video creation accessible and effective for both businesses and individuals.

Wideo's co-founder Agustín Esperón delved into the company's unique approach to video creation, the role of AI in their platform, and what the future holds for this dynamic industry in an exclusive interview with DesignRush.

Who is Agustín Esperón?

Agustín is the co-founder and head of UX/Design at Wideo, where he has been a driving force for over 12 years. From product management to customer care, Agustín's role extends beyond design; he is a holistic leader who blends technical expertise with artistic flair. An accomplished artist and illustrator, Agustín brings a unique dual perspective to his professional endeavors, making him a standout figure in both the tech and art worlds.

Spotlight: There are various video platforms on the market. How does Wideo stand out from the rest of its competitors?

Agustín: Wideo distinguishes itself in the video platform market through its two powerful products, each tailored to meet different user needs.

• Online Video Editor with High-Quality Templates

Exceptional Template Design: Wideo stands out for its meticulously crafted, high-quality video templates. Whether you're creating marketing materials or engaging educational content, our templates ensure your videos look polished and professional.

Sleek and Intuitive Interface: We are offering a user-friendly interface that's clean and highly intuitive. Navigating the video editor is a breeze, even for those new to video creation. Our interface streamlines the creative process, allowing users to focus on content rather than complex tools.

• Video Automation Technology (B2B Focus)

Bulk Video Creation: Business users can effortlessly generate hundreds or even thousands of videos in bulk directly from their database, as Wideo automates this process efficiently.

Personalized Video Creation: Wideo's automation technology offers flexibility through various flows. Users can create personalized videos using input from forms, CSV files, or other formats. This versatility ensures that every video feels tailor-made, even when making them at a scale.

How do you ensure that your platform remains versatile and accessible to meet the needs of so many different types of users?

Wideo achieves versatility and accessibility through constant updates and user feedback integration. The platform regularly introduces new features and templates based on market trends and customer requests. User-friendly interfaces and drag-and-drop functionality make it accessible to individuals with limited video editing experience. Moreover, Wideo offers comprehensive tutorials, webinars, and customer support to assist users in maximizing the platform's capabilities.

Considering Wideo's experience in helping users improve their video editing skills, could you share some tips that might be helpful for anyone interested in video editing?

Certainly! Here are some general video editing tips:

1. Plan your content: Outline your video's purpose and structure before starting.
2. Use quality footage: Ensure your source material is high quality for better results.
3. Edit for pacing: Maintain a good flow and rhythm in your video.
4. Add transitions: Smoothly transition between scenes for a polished look.
5. Incorporate audio: Listen to audio quality and use background music when appropriate.
6. Optimize for publishing: Tailor your video's format and length to the platform it will be published on.

How does Wideo ensure that each type of video content is adapted to fit the platform that it will be published on?

Wideo simplifies this process by allowing users to export videos in .mp4 or .mov format with widely accepted video resolutions and codecs. Users can select presets optimized for specific platforms like YouTube, Facebook, or HubSpot. This ensures that the video is displayed correctly on different devices and platforms.

Could you share a case study of a company that took one of your video templates and customized it for success?

Wideo's template customization feature has empowered countless businesses to create unique videos. I want to highlight two cases where Wideo is helping to create thousands of videos with our video automation technology:

• A company that specializes in providing solutions for communications service providers.

This company faces the daunting challenge of creating custom-branded videos for its premium clients. These clients receive a white-label app personalized with their brand identity, and part of this personalization includes over 100 videos, including how-to guides, and promotional videos. With a growing clientele of over 1,000 premium clients, manually creating and customizing these videos for each client is time-consuming and resource-intensive.

To address this challenge, this company turned to a video automation solution, which enables them to generate hundreds of personalized videos in minutes. By leveraging this innovative technology, the company can efficiently and accurately customize each video to match its clients' unique branding and requirements. This saves significant time and resources and ensures that each client receives a tailored and professional video experience that aligns seamlessly with their brand identity. Ultimately, the video automation solution empowers the company to scale its personalized video production, meeting the demands of its growing client base while maintaining the highest level of quality and customization.

• A digital agency specializing in adventure vertical industries such as RVs, Motorhomes, and Powersports.

Their wide range of marketing services includes running video ads on Google for their clients. However, their challenge was creating a high volume of videos daily to showcase their clients' products. With an extensive client base, manually designing and producing hundreds of videos for various products was time-consuming and cost-prohibitive. The agency needed an efficient solution to meet the demand for personalized video ads without hiring a large team of designers.

This digital agency turned to Wideo's automation technology to overcome this challenge. This innovative solution enables the agency to seamlessly select each day's featured products for each client and generate a video ad. In a concise timeframe of less than 15 minutes, they can create thousands of customized videos. These videos are then provided to the company, complete with YouTube video URLs, ready to be utilized in their advertising campaigns. By leveraging Wideo's automation technology, the agency can efficiently deliver personalized video content to its clients, enhancing their advertising efforts and saving substantial time and resources.

Wideo has a section dedicated to real estate videos. Why focus on this specific sector, and how can Wideo assist real estate agencies and professionals?

Real estate agencies and professionals increasingly recognize video's power to showcase properties effectively. However, a significant challenge arises when dealing with an extensive portfolio of properties, which can number in hundreds or even thousands. The process of creating individual video content for each property becomes time-consuming and cost-prohibitive. This is where Wideo's cutting-edge video automation technology transforms the game. 

Real estate agencies and professionals often manage extensive inventories of properties. Each property is unique, and creating personalized video content for each one presents a formidable challenge. The traditional approach of accessing a video editor for every property is impractical, resource-intensive, and can lead to delays in marketing efforts. 

Wideo offers a solution tailored to the real estate industry. Our video automation technology seamlessly integrates with users' property database, eliminating the need for manual video editing. With just a few clicks, users can generate hundreds of promotional videos for each property in minutes.

Wideo has a royalty-free music library. How do you select these songs, and how challenging is it to offer options suitable for as many types of content as possible?

Wideo curates its music library by considering user preferences, trends, and licensing agreements. We have providers for the music track library. Offering a diverse range of music styles ensures suitability for various content types. While it can be challenging to cater to every need, Wideo continuously updates its music library to provide a broad selection, enabling users to find the fitting soundtrack for their videos.

AI is changing the landscape of video editing. How is Wideo leveraging this technology in its platform?

At Wideo, we are committed to staying at the forefront of technological advancements, and AI is no exception. Our dedicated team continually researches and integrates new AI technologies to enhance the Wideo platform and improve user experiences.

Internally, we've already begun optimizing various processes using AI. These innovations streamline our operations and allow us to work more efficiently, ultimately benefiting our users. AI plays a pivotal role in enhancing the behind-the-scenes aspects of Wideo, ensuring we can continue to provide a top-tier service.

Furthermore, we're excited to announce that we are actively exploring the integration of AI within the Wideo editor. Our vision is to empower our users to harness the advantages of this AI-driven era. While this project is in its early stages, we are dedicated to making it a reality.

How do you envision the evolution of video platforms in the upcoming years?

Video platforms will likely become even more accessible and sophisticated in the upcoming years. AI will be central in automating complex editing tasks, personalizing content, and providing real-time analytics. This will empower individuals and businesses to create high-quality videos more efficiently. Additionally, AI-driven content recommendation systems will enhance user experiences and engagement across platforms, making video creation and consumption more seamless and interactive.

Keep up with Wideo and check out more of our interviews with industry experts!