World-famous football player David Beckham has returned with another campaign for premier European lager Stella Artois in the lead-up to the Super Bowl.
This time, the Stella Artois global ambassador learns that he has an identical twin brother who was separated from him at birth.
Launched on Thursday, a humorous teaser film titled "David & Dave: The Big News" presents a singular mystery to fans around the world: who is Other David?
Already gaining nearly 3 million views, the campaign is shaping up to be one of the Big Game's most anticipated ads, with fans dying to know how the saga will end.
All will be revealed on February 9 at Super Bowl LIX.
As one of the biggest sporting events of the year draws near, brands are pulling all the stops to create memorable campaigns.
With humor, mystery, and a superstar athlete, Stella Artois' new effort has all the traits of a viral marketing success.
Two Davids?
The 30-second video opens with Beckham walking up to a bar to pick up a freshly poured glass of Stella Artois.
Setting his drink down at a table to have a chat with his parents, he's shocked to learn that he has a twin brother who was separated at birth.
His dad pulls out a pair of baby photos, one of which shows "Other David," who was allegedly left behind in America.
Hilariously enough, Mr. and Mrs. Beckham can't even remember which son is which.
The spot ends with a shot of Beckham's hands picking up the two photos, presumably to go on a quest to find his brother in the U.S.
Beckham has appeared in many different spots for Stella Artois. Last March, he appeared in his first ad for the brand.
Funnily enough, his distinct tattooed hand later on became the star of that campaign.
Later in November, he starred in another campaign for Stella Artois in partnership with PerfectDraft.
