Dacre Montgomery Goes 'Full Speedo' In Mirimar's New Campaign

Speedo has enlisted the help of Australian actor Dacre Montgomery to take part in an epic campaign that has the whole town "going full Speedo."

Made together with creative agency Mirimar, the campaign's main 90-second spot starts with Montgomery being booted from his office and into the streets of Sydney. 

 

 

 

 

 

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With nothing left to lose, he removes his suit and tie and strips down to his Speedo trunks. 

Now, doused with confidence, the "Strangers Things" star is joined by passers-by — including traffic enforcers, taxi passengers, and neighborhood dads donning the iconic swimwear.

The advert then culminates in a grand Baywatch-like finale by Bondi beach, with guest appearances from American skateboarding prodigy Peggy Oki, and the cast of the Australian TV show "Bondi Rescue."

"GO FULL SPEEDO," the screen writes, as the spot ends. 

Back To Its Roots

With its Australian roots heavily ingrained in the brand, Speedo's latest campaign hopes to honor its origins by spotlighting the bustling beach culture of the country, uniting swimmers through its swimwear.

"Go Full Speedo embodies the indomitable spirit that resides within us all - an unwavering determination to seize every opportunity, both in and out of the water, and take commitment to the next level," explained Speedo Senior Vice President Simon Breckon.

Montgomery also shared his enthusiasm to partake in an Aussie-driven campaign, having grown up by the beach in Sydney himself.

"I jumped at the opportunity to represent an element of the lifestyle I love, and to work with an iconic brand like Speedo," he explained.

Speedo's latest marketing initiative comes as part of its build-up to a summer of swimming, where its athlete ambassadors Emma McKeon, Adam Peaty, and Caeleb Dressel are expected to make a splash in the 2024 Olympics.

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