Iconic crayon company Crayola is bringing back eight fan-favorite retired crayon colors for the first time in its 122-year history, responding to overwhelming consumer demand.
The Limited Edition Retired Colors 8-Count Crayon Pack will reintroduce Dandelion, Blizzard Blue, Magic Mint, Mulberry, Orange Red, Violet Blue, Lemon Yellow, and Raw Umber.
These colors were retired between 1990 and 2017, with Dandelion's departure in 2017 sparking major nostalgia among fans.
Now, the new set expands the brand's available color palette while referencing the original Crayola eight-crayon box that was first released in 1903.
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In a press release, Crayola CMO Victoria Lozano highlighted how the pack will give children more opportunities to express themselves through art:
"Color has such a personal connection for kids of all ages. It plays a pivotal role in inspiring creativity, which is an integral catalyst for educational, emotional, and cognitive growth."
Research conducted by Crayola in partnership with the Ad Council Research Institute found that 90% of parents believe color has a significant impact on creativity and is essential for their child's development.
The study also revealed that 96% of parents encourage their children to express their imagination through color.
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To celebrate the return of these iconic colors, Crayola is partnering with major lifestyle and fashion brands such as Lee, Caboodles, and S'well to introduce custom programs and exclusive products.
On top of the eight-count set, Crayola will also release the Limited Edition Collection Colored Pencil and Limited Edition Collection Marker packs.
With a heavy dose of nostalgia, Crayola's latest move underscores the brand's dedication to inspiring creativity across generations.
It's all part of Crayola's brand purpose, which ensures that its beloved products remain a cherished aspect of artistic expression for years to come.
Unearthing Rare Colors
The collection will be available across multiple formats, including crayons, markers, colored pencils, activity kits, and themed coloring books.
These products will be sold at most national retailers throughout 2025, with additional seasonal surprises planned for key moments such as back-to-school and the holidays.
Additionally, Crayola will also be rolling out exclusive online content and activities, letting fans engage with the brand in new ways.
By expanding its product line across various formats and retail channels, Crayola strengthens its market presence while catering to evolving consumer preferences.
This strategic approach not only drives seasonal sales but also deepens brand loyalty and maintains relevance through interactive digital experiences.
Meanwhile, last month, leading children's book publisher Scholastic celebrated the launch of Dav Pilkey's "Dog Man" with a major campaign.
