Beloved fast-casual chain Chipotle announced the return of three fan-favorite viral products as part of the "All I Want Is Chipotle" holiday collection.
Starting November 14 at 9 a.m. PT, fans can purchase the Cilantro Soap, the "Water" Cup Candle, and the Car Napkin Holder individually or as a bundle on the Chipotle Goods website.
These highly sought-after, fan-inspired creations are being relaunched for the first time ever and will only be available for a limited time.
In a press release, Chipotle Chief Brand Officer Christ Brandt highlighted how limited-edition merchandise drops often sell out within minutes, with some being resold for up to five times their original price.
"Now we are giving our superfans a second chance to get their hands on these coveted products that they helped inspire," he concluded.
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Additionally, Chipotle Rewards members will have an exclusive opportunity to win their own bundle through the Chipotle app and the website's Rewards Exchange section, marking the first time the brand is letting members use their points to enter a sweepstakes.
Members can exchange 10 points for an entry from November 13 to 27, with a limit of 15 entries per member and a total of 20 winners.
The new offering cleverly revives some of Chipotle's biggest marketing hits in time for gift-giving season.
This underscores the massive potential of viral marketing to remain within the cultural consciousness of consumers even years after its release.
For Chipotle Lovers
The "All I Want Is Chipotle" Bundle retails at $50, letting buyers save $8 on all three products.
First released in 2021, the Cilantro Soap is a tongue-in-cheek reference to the few people whose unique genetics make cilantro taste like soap.
Meanwhile, the lemonade-scented Water Cup Candle was inspired by Chipotle fans who "accidentally" filled their water cups with lemonade at the restaurant.
The candle initially launched in 2022 and sold out in just four minutes.
Finally, the Car Napkin Holder was created specifically for Chipotle napkin hoarders and mukbangers who love to enjoy a burrito from the comfort of their cars.
Made from vegan cactus leather, the napkin holder restock comes just a year after it was first released.
Aside from being a clever marketing stunt, these products are the perfect stocking stuffer for any Chipotle fan.
Last month, the chain partnered with NBA All-Star and certified Chipotle lover Anthony Edwards for a fitness-focused campaign.
Meanwhile, back in April, Chipotle partnered with Tekken 8 for an epic crossover campaign.
