Online delivery platform Uber Eats is back with the latest installment of its "Get Almost, Almost Anything" campaign, this time featuring pop icon Cher in a playful take on turning back time — quite literally.
Made together with agency Special Sydney, the campaign highlights the wide range of products available on Uber Eats and is marked by a series of spots that showcase Cher’s journey throughout history.
All of this emphasizes how Uber Eats can deliver everything from groceries and alcohol to retail and convenience items — but not actual time travel.
Uber Eats brand lead ANZ, Channa Goonasekara, expressed excitement over the campaign, emphasizing the impact of working with such an iconic figure.
"There’s not a single syllable in showbiz that projects more starpower than Cher. We reached for the stars and found a way to bring one of her most nostalgic songs and some of Cher’s most iconic outfits from her enduring career into our latest campaign."
Meanwhile, Special Creative Director James Sexton sees the campaign as a natural evolution of the brand’s platform.
"This platform continues to evolve and provide heaps of opportunities. Who would have thought three years ago that we’d be sending pop icon Cher back to the dark ages," he said.
By teaming up with a big name and iconic figure like Cher, Uber Eats clearly demonstrates they understand how to leverage celebrity and influencer marketing and get fans excited.
Since launching, the "Get Almost, Almost Anything" campaign has expanded beyond Australia, reaching audiences in New Zealand, Taiwan, Spain, Mexico, the United States, Canada, Chile, Sri Lanka, and Portugal.
With Cher now on board, Uber Eats continues to push the boundaries of what’s possible — except, of course, for time travel.
She's A Witch!
The one-minute hero ad sees Cher humming along to one of her biggest hits while ordering a time machine on Uber Eats.
Her wish comes true, but instead of returning to her beloved 1980s, she’s sent too far back — to a time she definitely didn’t expect.
Dressed in elaborate period costumes, Cher finds herself navigating the 1690s, where she is accused of being a witch.
"I'm not a witch, I'm an icon!" Cher says in response, in an attempt to defend herself from the townsfolk.
Despite this, the town rallies and ties her by a fire, all chanting in unison: "Witch! Witch! Witch!"
"Time Machine, No. Thyme, Yes," the screen writes, as the spot ends.
Recently, Uber Eats and Special Sydney launched a campaign starring Andy Murray.
