Camila Cabello Is the New Global Face of Bacardi Rum

Bacardi has tapped on Cuban-American singer-songwriter Camila Cabella to be its next global face in a new campaign.

In the Grammy award-winning artist's first-ever spirits partnership, she stars in an electrifying advert set to her new song "I LUV IT."

Camila Cabello X @BACARDI 🔥 pic.twitter.com/u81dXSeCh8

— CAMILA UPDATE (@Camila_UpdateBR) April 9, 2024

Made together with creative agency BBDO New York, the 30-second "Do What Moves You" commercial starts off with an empty Bacardi bottle being placed at the bar.

As Cabello's new song starts playing, the bartender turns up the volume, and the soundwaves make their way outside the restaurant.

We then see the 27-year-old artist breaking into an infectious dance, as road markings sway to the beat of her moves. 

Cabello heads over to a rooftop party, where she is shown grooving to the music with a Bacardi cocktail in hand. 

The spot ends with a shot of a billboard highlighting the campaign tagline and a refreshing Bacardi-infused drink.

Bacardi's Biggest Celebrity Endorser

The alcoholic beverage brand's collaboration with Cabello marks its biggest celebrity deal, with the partnership spanning the next two years. 

In line with the campaign, Bacardi will support the "Shameless" singer through a series of events and performances, featuring the "I LUV IT" punch co-created by Cabello herself.

"To me, Bacardi is synonymous with the spirit of the Caribbean and, of course, good cocktails and a great party," the star shared in a press release.

"The campaign we worked on is unlike any project I've done before. I can't wait for fans to experience it."

Roberto Ramirez Laverde, global SVP of Bacardi Rum, has also expressed his joy and enthusiasm in partnering with Cabello, attributing their shared Carribean heritage and love for music as driving forces to the collaboration. 

"Camila Cabello’s electrifying energy matches perfectly with our brand DNA, which has always championed individuality and doing what moves you."

This campaign is only the start — we can’t wait for the world to see just how she embodies the spirit of Bacardi," Laverde concluded.

Editing by Katherine 'Makkie' Maclang