Burger King Puts Its President’s Number on Menu for Direct Customer Feedback

Burger King is giving customers something unusual with their Whopper: its president’s actual phone number.

In a move that turns "Have It Your Way" into a literal open line, the fast-food joint has shared the personal contact number of its U.S. and Canada president, Tom Curtis.

The initiative serves as an open invitation for customers to call or text him directly about their restaurant experiences.

It's not a joke. Guests can reach Curtis at (305) 874-0520 to share feedback, complaints, or ideas.

According to the company, he will personally take as many calls as possible each day, and every message will be reviewed and responded to.

The input, Burger King says, will help inform decisions across the business.

“As the home of 'Have It Your Way,' guests are our most important advisors. We're grateful that they provide the feedback that is shaping our brand today and in the future,” Curtis shared in a statement.

The campaign builds on a recent pattern of customer-led initiatives.

One of which is the Million Dollar Whopper contest, which invited fans to submit their own creations to Whopper by You.

This brought guest-submitted combinations to restaurants nationwide, leading the company to lean into the participation of its customers as part of its brand marketing strategy.

“There’s nothing like hearing from Guests firsthand, so I'm excited to have an even greater opportunity to have live open and honest conversations, ask questions, and see how we can create an even better Burger King together,” Curtis added.

Surveys, chatbots, or email forms are often the common forms of gathering feedback for big F&B entities.

But not for Burger King. This time, it's choosing to hear its customers' thoughts by opening a senior executive’s line to the public.

It's an effort that could invite both praise and frustration in equal measure. But above all, it also signals accountability.

When the Phone Rings

To promote the stunt, Curtis himself starred in a series of social-first initiatives inviting customers to shoot him a call.

"I'd love to hear from as many of you as possible. We want to make Burger King better, and we do that best when we do it with you," he tells the viewers. 

Burger King says that additional team members, franchisees, and restaurant staff will also engage directly with guests to hear and act on feedback later this year. 

Ultimately, the whole gimmick shows us how accessibility itself can become a campaign.

The company has spent the past few years modernizing restaurants and improving operations, partly guided by guest insights, and making its president reachable stays true to this philosophy.

Burger King’s Open-Line Gamble

Burger King is teaching everyone how to go about executive-level transparency.

• If you want people to trust you, put a real person in front of them, not another survey link.
• When customers help shape the product, they feel ownership, not just a sense of loyalty.
• Showing up before there’s a crisis makes your brand feel confident instead of defensive.

The question now is whether Burger King can convert these calls into measurable change.

According to the RBI's full-year results, Burger King recorded total sales of $11.578 billion for 2025.

It ranks 8th among the top 10 fast food chains in the U.S., according to system-wide sales. 

Our Take: Is Radical Access the New Differentiator?

Putting President Curtis’ number in the wild is a bold test of transparency at scale.

It shows that visibility and accountability can become a differentiator when executed right.

If feedback actually shapes operations, menu decisions, and guest experiences, it turns this PR move into actionable brand intelligence.

However, if it falls flat, the stunt quickly becomes meaningless noise, and no one would want to call the president the next time around. 

I admire the courage because it forces leadership to confront real friction points and lets customers know their voice matters.

But the real impact will come from consistent follow-throughs.

In other news, PepsiCo recently mashed up its snack flavors together with some of the world's most popular content creators. 

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