French fashion luxury house Dior has signed BTS member Jimin as its newest global brand ambassador.
The singer now lends his image to creations from the Artistic Director of Dior men’s collections, Kim Jones, Dior posted in a tweet. Jimin also joins other K-pop idols chosen to represent the brand, including EXO‘s Sehun, Astro’s Cha Eunwoo and BLACKPINK’s Jisoo.
"This special bond seals, more than ever, his friendship with the house and Kim Jones, who had designed, in 2019, the stage outfits of his band BTS. The South Korean artist new embodies the spirit and singularity of Dior style modernity with a timeless signature," Dior said in a statement.
BTS fans, also known as "ARMYs," were thrilled after the news was announced, as this branding strategy also marks the first official solo ambassadorship of the K-pop idol group.
OMGGG BTS PARK JIMIN NOW OFFICIALLY “DIOR” GLOBAL AMBASSADOR !! pic.twitter.com/YwNJU45moC
— JIMIN VOCAL | threads & analyses (@PJM_vocal) January 16, 2023
the epitome of beauty!😭
— 𝔢𝔫𝔬ʲᵐ¹³☽ᵛⁱᵇᵉ❤️🔥 (@enojimin13) January 16, 2023
PARK JIMIN IS COMING
DIOR GLOBAL AMBASSADOR JIMIN
PARK JIMIN
Keep trending #VIBE by #Taeyang@Realtaeyang feat. #JIMIN#BTSJIMIN of #BTS@BTS_twt
pic.twitter.com/BxiZQY91lU
This is not the first time Dior has worked with the Korean boyband BTS. In 2019, Dior's menswear designer Kim Jones designed the K-pop group's stage outfits for their "Love Yourself: Speak Yourself" world tour.
