Luxury leather goods company and fashion house Bottega Veneta has launched its latest campaign starring "Saltburn" and "Priscilla" actor Jacob Elordi.
Led by creative director Matthieu Blazy and shot by Magnum photographer Alec Sloth, a dramatic photoshoot places the Australian heartthrob in the beautiful desert landscapes of Utah and Nevada.
Elordi, who joined the brand's ranks as an ambassador earlier this spring, strikes graceful poses in a minimalistic ensemble sans shoes.
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In a statement, Blazy highlighted how the initiative plays upon the concepts of movement and motion, touching on the brand's inner pragmaticism as a leather goods company.
The campaign spotlights several key products from Bottega's range, including the iconic Andiamo and weekender bags.
Fashion houses have historically used celebrity endorsers to enhance their profile, a symbiotic relationship that benefits both parties.
While Bottega Veneta can increase its visibility, gain new audiences with Elordi's fans, and strengthen its brand identity, the actor increases the value of his name by being associated with a luxury fashion house.
Going Off the Grid
Bottega Veneta made headlines in 2021 after completely scrubbing its presence off Instagram, Facebook, and TikTok.
Committing to the no-marketing marketing approach, the brand stated that it was leaving the respective platforms due to them fostering an unsafe environment for users.
The brand still has a presence on X, YouTube, and Pinterest, however.
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Over the next few years, fan-made accounts dedicated to the brand such as @newbottega cropped up, attracting millions of followers through a good eye for aesthetics and curation.
Back in spring, Bottega also recruited BTS member RM as a brand ambassador.
Editing by Katherine 'Makkie' Maclang
