Luxury retailer Bergdorf Goodman has launched its 2024 holiday campaign, celebrating the glamor and energy of New York City.
With iconic window displays, a star-studded film, and exclusive luxury experiences, "Toast of the Town" kicks off a season of style and holiday magic.
Unveiled on November 21, the famed Fifth Avenue holiday windows pay homage to NYC landmarks like the New York Public Library and its signature yellow cabs.
The displays feature designs by top fashion houses, including Marc Jacobs, Michael Kors, and Thom Browne, created by Bergdorf Goodman’s in-house design team.
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The hero film launched on November 24 and stars actress Natasha Lyonne and fashion icons like Wes Gordon and Christopher John Rogers.
Bergdorf Goodman’s "Toast of the Town" offers a multi-dimensional holiday experience that merges iconic NYC glamor and luxury branding.
Top branding agencies in New York have helped set the standard for blending storytelling with high-end retail, reinforcing the city’s status as a global style hub and making it the star of many campaigns.
Bergdorf Goodman Brings NYC Energy to Holiday Glamor
The campaign highlights curated personas like the "Uptown Hostess" and "Downtown It Girl," showcasing exclusive gifts from over 200 luxury brands.
The consumer-focused campaign will also include the following executions:
- Personal appearances from popular designers
- In-store musical entertainment
- Customization opportunities
- Unique pop-up tasting experiences
- The beloved Breakfast with Santa series
A customized BG-lavender taxi cab will also be available to make same-day deliveries across the city.
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The high-end department store is also giving back through its Bergdorf Goodness Foundation Fund, benefiting Culture for One, a nonprofit supporting NYC children in foster care.
Customers can contribute in-store or online to help empower underserved youth through the arts.
To further inspire holiday shoppers, Bergdorf Goodman partnered with celebrated illustrator Carly Kuhn to create bespoke illustrations, available across digital channels and featured on its shopping bags.
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With exclusive products, designer appearances, and festive in-store events, Bergdorf Goodman is setting the stage for a holiday season to remember.
Meanwhile, parent company Neiman Marcus, which was acquired by Saks Fifth Avenue last July for $2.65 billion, welcomed the holiday season early.
The fashion retailer launched "A Neiman's Fantasy," a whimsical campaign that spreads child-like joy through fairy tale-inspired storytelling.
