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Fashion retailer Neiman Marcus is entering the holiday season with a new campaign.
"A Neiman's Fantasy" aims to spread joy and child-like wonder this season, with storytelling that takes inspiration from fables, fairy tales, and folklore.
It's an invitation to embrace the magic of the brand at a time of joy and festivities.
The campaign is cemented by a cinematic spot, the "Holiday Book" that will highlight different styles and offerings.
It's joined by "Fantasy Gifts," a yearly program that houses the retailer's curation of exclusive experiences and luxury items.
This year, an exclusive launch event, which place in Los Angeles with supporting events in Dallas and Miami, introduced the following "Fantasy Gifts:"
- Marylin Fitoussi VIP Style Experience
- Messika Jewelry & Safari Experience
- Ginori 1735 Fine Porcelain Experience
- Manolo Blahnik VIP London Shopping Experience
- Miron Crosby Celestial Boots & Astrological Reading
- 18th Century Royal Family Calèche
- Judith Leiber Couture Crystal Mahjong Set
Neiman Marcus Chief Brand Officer Nabil Aliffi shared with DesignRush that "A Neiman's Fantasy" is an invitation to "a world of wonder and boundless optimism," where "holiday magic comes alive through enchanting fables and folklore, transporting us to a storybook realm."
"The 'Holiday Book' beautifully expands on this theme, offering a curated collection of luxurious gifts designed to inspire and captivate, while ushering in the glamour of occasion dressing," he added.
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As part of the campaign, Neiman Marcus is also unveiling the fifth installment of its anthology series "The Achievers," featuring
- Award-winning film designer Colleen Atwood
- Director Jon M. Chu
- Tamara Rahaminov, Nicol Goldfiner Barlev, and Melanie Goldfiner Goldberg of Rahaminov Diamonds.
Aliffi said that through its 360-degree brand marketing strategy, the retailer takes its customers through a journey that transcends traditional shopping with in-store and online experiences.
"Through the continuation of our Achievers anthology series, we celebrate visionaries who turn fantasy into reality. From crafting mesmerizing costumes to directing unforgettable films, these individuals showcase creativity that makes holiday dreams come true," he added.
The Fantastical World of Neiman Marcus
The one-minute spot kickstarts with a young woman receiving a big red invitation from her window, magically blown into her room by strong winds.
Labeled "A Neiman's Fantasy," she opens the envelope and sees a butterfly and a card formally inviting her to "an enchanting winter reverie."
She begins to follow the butterfly, which takes her to a world of whimsy and magic.
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The girl runs into a man who gives her an intense stare, flies in a butterfly-decorated hot air balloon, and finds herself in the snowy woods, where she is offered a drink by two ladies.
After taking a sip, she is transported to a banquet, where people toast and celebrate the holidays.
Previously, Neiman Marcus celebrated 30 years of the Art of Fashion with a star-studded ensemble featuring Coleman Domingo, Ayo Edebiri, and more.
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