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Toilet paper brand Angel Soft is launching its first-ever Super Bowl ad, and it wants you to miss it.
Set to air immediately after the second quarter (just before halftime), the spot hopes to redefine Big Game bathroom breaks by offering fans the ultimate "potty-tunity."
A recent survey conducted by the company revealed that 92% of people have delayed a bathroom break during important moments, like game-changing plays or iconic halftime shows.
Similarly, almost two in three people will rush their bathroom breaks to make sure they don’t miss important moments.
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Created by Grey New York, the latest campaign from Angel Soft is the brand's solution to addressing the common dilemma, creating a moment designed specifically for those who need to take a break.
VP and General Manager of Angel Soft Bath Tissue Rafael Garcia commented on the importance of addressing this universal consumer pain point:
"We recognize the problem many face during the Big Game where every moment — from legendary plays and iconic halftime shows to must-see commercials — is unmissable. Angel's core motivation is to end unnecessary tradeoffs and this year she's providing a potty-tunity so fans don't have to choose."
Notably, the most recent teaser dropped follows a playful integration with FOX Sports during the NFC Championship game, where former NFL star Julian Edelman was seen rushing back from the bathroom to make it in time for the game’s kickoff.
The ad pokes fun at the universal experience of holding off bathroom breaks for fear of missing out on something important.
By airing just before halftime, the commercial not only provides fans with the window to take a quick break — it also heightens brand awareness, letting fans remember Angel Soft as the brand that helped them not miss an unforgettable Big Game moment.
Overall, the campaign is a prime example of how brands can create value by aligning their messaging with real consumer behaviors.
Through clever well-timed marketing, Angel Soft strengthens its connection with consumers in a way that feels both relevant and engaging.
It's Your 'Potty-tunity'!
A short 15-second spot sees Angel, the brand's mascot, fly to the middle of the screen to talk to the viewers watching the Big Game.
"The Big Game is coming, and there's no good time to use the bathroom," Angel says, as she dons an Angel Soft-branded football helmet.
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Angel then introduces the concept of a "Potty-tunity," where the brand gives viewers a chance to take their restroom break to make it back in time for the third quarter.
"So you don't have to choose between missing the action or the ads!" she continues. Angel then bids the viewers farewell as the spot closes.
Recently, Rocket launched a teaser for its own Super Bowl commercial, which is set to focus on American homeownership.
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