PVH brand Calvin Klein is on a hot streak with its third campaign for the Fall 2024 season, this time, featuring Alexander Skarsgård.
A slight departure from the brand's more seductive shoots from earlier in the month, it sees the Swedish actor in a slightly more modest ensemble that is nonetheless sexy and sophisticated.
Shot once again by fashion photographer Mert Alas and styled by French fashion editor Emmanuelle Alt, the campaign sees Skarsgård dressed in a selection of sleek silk shirts, slim trousers, and Calvin Klein's signature underwear.
The campaign brings a more refined edge to the brand's provocative nature, with the actor donning classic wardrobe staples like straight jeans, wool sweaters, and camel shirts.
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Skarsgård expressed his excitement for the campaign in a press release, which marks a reunion for the two parties. In a statement, he also praised the process of working with Alas and Alt.
"I loved the styling — it felt sophisticated and sleek, but still very relaxed and playful,” he concluded.
The actor initially worked with the brand in 2012 as the main face and model of the brand's fragrance, Encounter Calvin Klein.
The new campaign will run globally across social media and OOH.
Throughout its history, Calvin Klein has built a reputation for crafting campaigns that ooze sex appeal.
It's one of the most consistent examples of brand marketing today, setting it apart from the competition while maintaining its iconic status.
Handsome and Mysterious
The spot begins with the actor in sunglasses and an unbuttoned shirt, splayed out on a bed.
Baring his chiseled physique, he walks down a hallway to get ready for the day, brushing his teeth and going about his daily routine to an upbeat soundtrack.
After searching for the right clothes to wear, he finally settles on an all-black outfit.
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It eventually ends with the actor posing for the camera, looking like he's deep in thought.
Earlier this month, Calvin Klein turned up the heat with a new campaign starring Jeremy Allen White.
Before that, the brand recruited "Past Lives" actress Greta Lee to kickstart the Fall season with a dynamic spot.
Editing by Katherine 'Makkie' Maclang
