Renowned artist and food enthusiast Benny Blanco teamed up with Adobe Express to help small businesses revamp their digital presence with a collection of free creative templates for restaurants.
The campaign is part of Adobe’s broader mission to empower SMBs with easily accessible creative tools.
Collaborating with MAMA, an LA-based organization dedicated to supporting immigrant-run, family-owned eateries, the campaign selected a local restaurant to create a complete marketing makeover.
Multi-generational restaurant Mariscos 4 Vientosa, one of Blanco’s favorite places in LA, was the preferred choice because of its inspiring story and enthusiastic owner-operators.
Govind Balakrishnan, SVP of Express Product Group & Digital Media Services at Adobe, highlighted in a press release that Adobe is happy to see the campaign inspire other entrepreneurs to stand out among their audiences.
“Adobe Express is already helping millions of people – from solopreneurs and SMBs to marketers and business users in some of the world’s largest organizations – promote their passions and grow their businesses.
We’re excited to see the work we've done with Benny and the Mariscos team inspire other entrepreneurs to makeover their marketing and stand out with their audiences,” he said.
It is difficult to get a small business off the ground and market it effectively to increase conversions, underscoring the importance of learning how to use SMB marketing tools like Adobe Express to affordably promote products and services.
Infusing Celebrity Influence to Make Creative Tools Accessible
"Create Anything" brings together humor and creativity translated into a seven-minute video featuring Blanco using Adobe Express to transform the marketing of Mariscos 4 Vientos.
“I'm here to help them get even more love using my templates to make stuff like flyers, menus, and social posts all while I eat as much as humanly possible,” Blanco says.
While enjoying the restaurant’s famous shrimp tacos, he shows how Adobe Express can easily create eye-catching brand materials.
The video further highlights the restaurant’s inspiring family story and legacy while Benny creates fun, custom designs to support business growth.
The campaign also invites anyone in the U.S. to customize the Benny Blanco templates and share them on social media for the chance to win $10,000 for their favorite small business.
Additionally, LA fans can taste the “El Benito Special” menu which includes Benny Blanco’s favorite specialties, along with a free limited-edition Mariscos 4 Vientos x Benny Blanco T-shirt designed exclusively using Adobe Express.
Brands are always looking for ways to expand their offerings, raise awareness, and reach new audiences.
Utilizing location-based influencer marketing like what Adobe Express did is a key strategy that helps solve this pain point quickly and effectively.
Partnering with a well-known celebrity like Blanco introduces Adobe Express to his fans and followers, extending the brand's reach into new demographic segments.
Previously, Adobe and Hattie Crowther collaborated to redesign the kits and crest for Camden Town Women's Football Club (WFC).
