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The Grinch sitting on a lawn chair outside at nighttime, holding a phone and laughing, surrounded by Christmas presents, a tree and a McDonald's bag
Marketing McDonald’s UK Goes Full Mischief With Its ‘Christmas Grinched’ Campaign
Emily Doskow, CMO at Leo Burnett
Branding Leo Burnett CMO: Branding Is No Longer Just About Ad Campaigns
Advertising Walgreens Injects ‘Vacation’-Style Chaos Into Christmas Shopping
McDonald’s UK Drops the ‘Big McDonald’s Hunger’ Campaign by Leo Burnett
Advertising McDonald’s Debuts ‘Big Arch’ in UK with Leo Burnett-Led Campaign

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McDonald’s Campaign Proves Its Breakfast Menu Is So Iconic, It Doesn’t Need Brand Marks
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Tui's 'Twas the Flight Before Christmas'
Creative
TUI & Leo Burnett Launch Children's Book as Part of Holiday Campaign
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