McDonald’s and creative agency Leo Burnett UK have collaborated with PRETTYBIRD director Paul Hunter to create the hero film for a new campaign featuring British rapper and singer-songwriter Stormzy.
Through the partnership, the fast-food giant introduces a special promotion inviting fans across the U.K. and the Republic of Ireland to "Order like Stormzy."
As part of the campaign, Stormzy is unveiling his signature McDonald’s order: nine-piece McNuggets, fries, Sprite, an Oreo McFlurry, and BBQ sauce.
The promotion highlights a shared experience among McDonald’s customers — that even global superstars have their go-to favorites.
The "Order Like Stormzy" initiative follows a growing trend of celebrity meal collaborations, which have been proven to drive engagement and sales for major fast-food brands.
McDonald’s has previously worked with artists like Travis Scott and BTS, reinforcing the influence of music and pop culture in marketing.
In addition to the hero film, the campaign will roll out across digital, social media, and in-store promotions, ensuring maximum reach among fans and McDonald’s customers alike.
McDonald’s continues to leverage star power to connect with younger audiences, and with Stormzy’s massive fan base, the brand is set to make a significant impact in the U.K. market.
Grab a Stormzy Meal at McDonald’s
In the latest commercial, rapper Stormzy walks into a McDonald’s and orders his favorite menu items.
Nearby customers overhear his order and, inspired by his choice, start ordering the same.
As the ad unfolds, more customers “order like Stormzy,” hilariously using his voice as they place their orders.
The spot ends with Stormzy enjoying his meal at a table — until he thanks the server, only to hear his voice come out sounding like an old lady’s.
He turns around to see an elderly woman smiling at him. “It’s my favorite meal, too,” she says.
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The "Order Like Stormzy" campaign aligns with McDonald’s broader strategy of leveraging celebrity partnerships to keep its brand relevant in every generation.
Stormzy’s cultural influence will help McDonald’s strengthen its connection with younger consumers while reinforcing the emotional appeal of familiar comfort food.
Previously, McDonald’s UK and Leo Burnett partnered tp launch The Gift of McDonald’s, a holiday campaign featuring a neon-lit cityscape and a festive ad directed by Nicolai Fuglsig.
