Duolingo Becomes Barbie Land’s #1 Language Learning App in New Theater Spot

Duolingo isn’t just one of the most popular language learning apps worldwide, it’s also #1 in Barbie Land. 

After a surprise appearance in last week’s Barbie premiere in Los Angeles, the app’s green owl mascot Duo took promotions to new heights with a new theater ad that plays just before the Barbie movie. 

In the 30-second spot, the mascot is seen donning blond hair, a cowgirl hat, and a hot pink, star-studded costume similar to Barbie actress Margot Robbie’s signature look in the movie.  

Duo then asks the audience to translate a simple sentence, similar to how the Duolingo app works. 

“Duolingo: the #1 language learning app in Barbie Land,” the commercial ends.  

Watch the spot here:  

Apart from the brief advertisement, the owl was also spotted making various cameos in the Greta Gerwig-directed film.  

Warning: Spoilers ahead

In one scene, Gloria’s husband is seen sitting on a couch using the language learning app as his wife and daughter embark in a journey to Barbie Land.  

Fans were quick to point out the cameo on social media, with many relating to Gloria’s husband. 

All you need to know about me is that the Barbie (2023) character I related to the most was the dad on Duolingo

— brit (@fairestevies) July 22, 2023

Duolingo’s new 30-second Barbie spot will play in more than 1,600 locations and over 2,000 theater screens starting July 21 throughout the next three weeks.