Twitter Launches Creator Ads Revenue Sharing Program

Twitter just launched a new Creator Ads Revenue Sharing program that gives its content creators a cut of its advertising revenue. 

“This is part of our effort to help people earn a living directly on Twitter,” the company wrote in a tweet.

Surprise! Today we launched our Creator Ads Revenue Sharing program.

We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…

— X (@X) July 13, 2023

The new program will receive a wider rollout in the coming weeks and will accept applications from eligible content creators. 

To become eligible, users should be a Verified Organization or subscribed to Twitter Blue, have at least five million impressions in posts in the last three months, and pass the human review for creator monetization standards.

Many of the platform’s content creators have come out to share the news.

Twitter user Bryan Krassenstein tweeted that he received $24,305 as his share of the platform’s ads revenue in replies.

Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb

— Brian Krassenstein (@krassenstein) July 13, 2023

Meanwhile, political commentator and YouTuber Benny Johnson shared that his first check from the bird app amounted to $10,000. 

🚨BREAKING: Twitter Monetization For Creators Is REAL💰

I just received my first ad revenue payment from Twitter.

1st check = $10K (!!!)

I would typically never share personal financial info but creators need to know that @elonmusk means BUSINESS supporting the creator economy pic.twitter.com/JliTBR2LkG

— Benny Johnson (@bennyjohnson) July 13, 2023

Partnering with skilled social media marketing agencies that understand the dynamics of Twitter’s (now X's) advertising system can be crucial to fully use this new revenue opportunity.

These professionals can amplify your reach, improve engagement, and ensure your content stands out, potentially increasing your earnings from such programs.

The program is Twitter’s latest effort at ramping up its services to benefit its content creators.  

In early June, Twitter owner Elon Musk announced that the company would share the emails of subscribers who opted in with content creators, so creators can “leave this platform easily and take their subscribers with them if they want.”  

In May, Musk also introduced a feature that lets media publications charge users to read articles, giving users who don’t want to commit to subscriptions an option to pay per article.  

This should be a major win-win for both media organizations and the public, he claimed at the time.