YouTube Rolls Out New Ways for Content Creators to Generate Revenue

Video streaming service YouTube is rolling out new ways for content creators to generate revenue on its platform.  

Starting June 13, the company will decrease the requirements needed to apply to the YouTube Partnership Program (YPP).  

With at least 500 subscribers, 3 public uploads in the last three months, and either 3,000 watch hours in the last year or 3 million Shorts views in the last 90 days, content creators can access YPP-exclusive features such as channel memberships, Super Chat, Super Stickers, Super Thanks, and promotion support with YouTube Shopping.  

Previously, creators needed to have at least 1,000 subscribers, either 4,000 watch hours in the last year or 10 million Shorts views in the last three months to take part in the program.  

The updated eligibility standard will only be available to creators in the U.S., Canada, Taiwan, and South Korea, but will be rolled out in other countries over time.  

The streaming service is also expanding its YouTube Shopping affiliate program to all YPP creators in the U.S. with more than 20,000 subscribers.  

“This program will allow them to feature their products from other brands and creators in their content and be eligible for competitive commission rates on the sales of products tagged in their videos and Shorts,” the company wrote in a blog post.   

YouTube has also partnered with brands like Nordstrom, Sephora, and more, whose products can be featured and tagged in videos, through which creators can earn a commission.   

Last month, YouTube also rolled out new ways for brands to maximize their reach by integrating Shorts into awareness campaigns.  

In the update, brands can “breakthrough” a user’s viewing session with First Position on Shorts, and have their ads appear in viewers’ Shorts feed with YouTube Select Run of Shorts. They can now also upload horizontal videos and utilize the streaming service’s AI-powered features to optimize their videos for a vertical screen. 

YouTube is slated to discuss more of its monetization programs in the upcoming VidCon event taking place next week.